Modern-day outdoor advertising goes beyond displays. It has become strategic, particularly across metropolitans like Pune.
Thus, you cannot merely partner with an agency that prints posters and installs hoardings.
Instead, you need an advertising partner that hand-holds you through every aspect of outdoor advertising, enabling you to leverage it strategically and drive success numbers.
But amidst so many options, how do you choose the best outdoor ad agency in Pune?
Let’s look at six important factors to consider.
- Local Expertise
You must look for an agency with a deep understanding of Pune’s traffic patterns, strategic locations, geography, target audience behavior, etc. Agencies with a robust and extensive local network must be your choice to be able to display transit ads and hoardings everywhere at prominent locations across your target area.
- Advertising Portfolio
Experience matters. And what is one of its measures? The agency’s advertising portfolio.
Accordingly, look for an advertising agency in Pune with an extensive and diverse portfolio but with experience in your industry.
Look for the brands it has worked with, the types of outdoor media used, and its creative capabilities. Emphasize seeing campaign photos and assessing measurable outcomes.
Furthermore, evaluate the agency’s strategic expertise to be able to use it as a comprehensive partner. It is because you cannot divert your attention from your core business and devise advertising strategies. You can surely contribute ideas. However, for a full-fledged strategy and roadmap, you need a seasoned ad agency in Pune.
- Buying Capabilities
The agency under evaluation should have strategic media-buying services to help your campaign book prime spots at the best possible rates.
Relations with local media vendors play a crucial role here. Your prospective agency must have them and should offer competitive pricing.
- Creative Support
Preferably, work with ad agencies in Pune that offer creative and design support.
It is because if the agency doesn’t, you will have to look for another one that does.
Coordinating with both, unless you have a massive advertising budget and team to look after it, could be challenging.
Thus, search for ad agencies in Pune with comprehensive expertise and support that covers everything from strategy-making, concept, and visual development to installation.
- Permissions
Outdoor advertising requires using public space that, in turn, requires various permissions from the respective municipal corporation (for example PMC or PCMC).
Of course, you cannot run everywhere for approvals, consents, or permissions. Thus, you must look for an agency with regular relations with the concerned authorities and can obtain the necessary permissions through ethical means.
- Client Feedback
Before you finalize an agency, also look at its client feedback, reviews, and ratings.
However, don’t rely on online feedback. Try to connect with its past or existing clients for a broader view of its support and expertise.
Doing so will help you make a wiser and much more informed decision.
Final Words!
So, that was about some important factors to consider when choosing an outdoor agency in Pune. In addition to the above, you can add specific parameters like reporting and analytics, industry-specific outcomes, etc., to make a better and more aligned choice.
While evaluating agencies, also consider assessing Prajapati Advertising. Our experience spans more than a decade and our expertise covers a business’s essential advertising needs.
For more information, call us at +91 99 22 138 138 and discuss your needs. We will happily answer your questions and give a complete picture of our capabilities.