Are you looking to grow your local reach and become a reliable local brand?
While digital advertising helps, you can leverage conventional advertising techniques like auto rickshaws to broaden your local outreach and enhance local branding.
Here are seven ways in which it helps.
7 Ways Auto Rickshaw Advertising in Pune Helps Grow Local Brands
Here’s how auto rickshaw promotion helps brands grow locally.
- High Visibility in Local Areas
Auto-rickshaws keep moving constantly throughout the city or the designated areas. Accordingly, they cover various neighborhoods, the city’s arterial roads, and busy lanes. Such constant and widespread mobility ensures ads on autos reach a wide and diverse local audience, including fellow commuters, pedestrians, and residents.
- Local Brand Recall
Autos operate for over 15-16 hours throughout the day. Besides, since there are thousands of them operating throughout the city, auto ads create a strong brand recall value, helping onlookers remember your brand for a long time.
- Targeted Local Reach
Autos usually operate across a particular geography within the city. Hence, they help businesses reach various local areas. Accordingly, they prove an ideal form of advertising, targeting hyper-local audiences.
- Flexible Form of Advertising
Auto rickshaw advertisements are an adaptable form of advertising. Brands can advertise their business by sticking low-cost stickers on both sides of the rickshaw. Furthermore, they can also choose to advertise their brand with full-body wraps, which are more visible. On the other hand, companies can leverage creative props on top of the rickshaw to create a unique and prominent brand appeal.
- Personalized Interaction
Auto rickshaw drivers often work as informal brand ambassadors, who can interact with passengers and promote the brand’s offerings without being overly or deliberately salesy. The way drivers interact can encourage passengers to inquire about the ads displayed and connect with the brand more meaningfully.
- Cultural Resonance
Autos have been part of the local culture of every city for decades. They’ve been used across generations. Hence, using local rickshaws is a habit deeply ingrained in local veins. Brands can utilize this situation by advertising their business on auto rickshaws and using communication that resonates with the local audience.
- Startup-Friendly Advertising Solutions
Cities like Pune, Mumbai, etc., are home to thousands of startups. Over the years, they’ve become business hubs. Auto rickshaw advertising supports such businesses by offering affordable, flexible, and citywide advertising reach. It helps launch new products, drive promotional campaigns, and advertise the announcement of new services and offerings.
Want to Grow Your Local Reach with Auto Rickshaw Advertising in Pune?
Choose Prajapati Advertising! We are one of the most trusted and also among the leading advertising agencies in Pune with a citywide reach and advertising network.
Our advertising solutions include auto rickshaw advertising, with other outdoor advertising services. We also specialize in digital marketing services to complement a brand’s traditional advertising efforts.
Over the years, we’ve helped many brands grow and delivered positive outcomes. So, if you are looking for a reliable advertising partner, call us at +91 99 22 138 138 to explore more about our advertising solutions and support.