Imagine waiting at a signal, looking at a hoarding advertisement. The abundantly creative ad hooks you onto it, engrossing you until people begin honking their horns signaling you to move! Let’s accept it. Most of us have been through such a situation. But that’s the power of creative ads. They captivate the onlooker’s attention and create a long-lasting impression in their minds. But what is so innovative about Pune’s ads these days? As an advertising company in Pune, here’s us highlighting some.
- User-Generated Content
While every business praises itself, it is its customers that talk about the real thing. User-generated content is an incredible way of making your client testimonials work to your advantage. After all, you’ve served them well. So, why not feature their appreciation loudly and proudly?
A short testimonial about a customer’s experience arranged well on a billboard can make a significant difference. It makes a business more trustworthy and credible. For example, a real estate business can put up a customer testimonial, explaining how good the home is and their overall experience of staying in it.
- Brand Leverage
Some brands have been in the business for years. Advertising them afresh helps. But it isn’t required every time unless the company wants to rebrand itself. Nevertheless, if it is a refresher ad, many advertisers use the brand’s existing reputation, and identity to make the ad more meaningful. For instance, an old jewelry brand or restaurant can leverage its existing popularity to create a fresh impression in people’s minds.
- People-Centricity
Focusing on people is another way of conveying your message creatively and impactfully. Be it, employees or clients, you can see many companies humanizing their ads with people at the forefront.
For example, a manufacturing company advertises with a few real employees (not models) from its team to showcase its people-centric approach and how important it is for the company to keep people happy! It is one way of building a benevolent identity and creating a positive marketing impact.
- Emphasizing Sustainability
As sustainability gains center stage in every business, every company is participating in this global movement and advertising its participation. For example, an interior design firm talks about how it contributes to sustainability by ensuring zero waste while personalizing the design. Such messages create an optimistic identity, potentially helping the business garner more opportunities.
- Differentiation
Every business is unique in something that differentiates it from the rest. Many brands talk about it and highlight it proudly, showing that they are a distinct partner you can rely upon. Prospects always look for USPs for a company. Highlighting them puts the spotlight on the unique factor and gives the company a strategic edge.
Final Words
At Prajapati Advertising, we focus on delivering value through creativity. Besides, our expertise includes auto branding (auto rickshaw branding), outdoor media, digital marketing, and much more. Over the years, we’ve created an unmatched proven track record differentiating us from many competitors. Call us at +91 99 22 138 138 if you need a reliable advertising company in Pune.