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Hoarding in Advertising: Unveiling the Subconscious Persuasion Techniques

Hoardings have a special place in advertising. A well-designed and impactful hoarding advertising can profoundly influence an individual’s subconscious thought process. A person’s subconscious mind consumes and interprets many things. It has unique abilities with which it processes things and drives a person to do something. However, for that to happen, hoarding advertising should have compelling content that lets the onlooker introspect and engage genuinely with the ad. Here are five techniques with which brands can leverage the subconscious persuasion power of hoarding ads.

5 Ways Hoarding Advertising Can Drive Subconscious Persuasion

From making emotional appeals to storytelling, these five techniques can potentially influence an individual’s thought process and bring them closer to a brand.

  1. Emotional Appeals

To many, emotional appeals may seem unrealistic. But they work. And in some cases, they work unfathomably. Accordingly, hoarding advertising can create a sense of fear or urgency to steer immediate action. For instance, a real estate company can create imminence with its exclusive offer and make the onlooker feel they’d miss the bus if they don’t avail of the offer. In some other cases, brands can connect with people through factors like confidence, happiness, or satisfaction.

  • Celebrity Presence

Celebrities attract attention with their presence on a hoarding advertisement. They give people a reason to look at the ad. Even today, their words of praise, applause, or endorsement carry value. People trust brands celebrities endorse. It creates a positive sentiment about the brand, as it is the celebrity’s face value, popularity, people’s love and affection for them, and their overall charm that works in the brand’s favor.

  • Storytelling

Narratives have a unique place in advertising today. They can attract an individual’s attention and magnetize them with the way they narrate something. The idea is to influence an individual’s thought process. Hoarding advertising with storytelling can help brands do it. However, the story should be concise and impactful enough to leave a lasting impression on the individual’s mind.

  • Being Seen More Frequently

When people see something repeatedly, they tend to remember it more and start trusting it. No wonder companies spend millions every year to be seen everywhere and more frequently. Hoarding advertising planted at various places across a particular region can impact a person’s subconscious thought process and they would gradually start trusting the brand and think of it more easily while recommending its offerings.

  • Straightforward Designs

Sometimes brands should focus more on the message than on the other aspects. Accordingly, they should keep their designs straightforward and clean. Cluttery messages confuse onlookers, as the latter doesn’t understand where to look and what to focus on. However, a clutter-free, clean, and simplistic design lets viewers focus on what’s important and more meaningful for them. It can help serve the hoarding advertising and make it more productive for the brand.

Are you looking to leverage hoarding advertising for your brand advertisement? Partner with us and leverage our capabilities. Our extensive network, contacts, strategic expertise, and advertising acumen are here to help you step closer to success. Call us at +91 99 22 138 138 to learn more about our hoarding advertising services and support.

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