An IT and manufacturing hub, Pune is one of the major business centers of India. It hosts a competitive and constantly evolving business environment, where trends, including those of advertising keep changing. If you are a company looking to advertise your offerings outdoors, knowing what’s trending can help you keep up with the trend and create a competitive ad campaign. We’ve identified eight such trends for you. Let’s look at them.
- Digital Billboards
Digital Out-of-Home (DOOH) is quickly gaining popularity. You can see many of them across various newly developed localities like Hinjawadi, Wakad, Baner, Bavdhan, etc., and some old ones as well like Deccan, Kothrud, Chinchwad, and more. They are catchy, more vibrant, and therefore effective.
- Programmatic Buying
You can also buy outdoor ads programmatically. Brands these days use real-time data like traffic, weather, etc., to trigger specific ads. These ads enable hyper-targeting without requiring the brand to intervene physically.
- Sustainability in Advertising
Environment-friendly branding isn’t merely a buzzword but a mainstream revolution. Many of Pune’s brands are investing in outdoor advertising that uses solar-powered hoardings, biodegradable materials, and green-themed campaigns. In the future, many more will join the wagon and embrace sustainability.
- Transit Media
The growth of public transport mediums like PMPML and Pune Metro has offered an opportunity for businesses to advertise their brands and become more visible than ever. Inside-panel ads, bus wraps, and branded metro stations are becoming prime advertising real estate for advertising looking to create mass outreach.
- Hyperlocal Advertising
Hyperlocal advertising is the next wave! It leverages technology to drive more effective outcomes. For example, geofencing technology enables advertisers to create virtual boundaries across specific locations. Thus, when a user enters the zone, they receive targeted mobile ads or even triggered in-store promotional ads.
- OOH Integration with Social Media
Outdoor advertising isn’t standalone, unlike yesteryears. It now integrates seamlessly with mobile and social media campaigns. OOH integrated with social media and mobile enables brands to amplify their message and drive conversions.
- QR Code Integration
Something that started during the pandemic has become a mainstream norm in the advertising sector. So, whether you want to link to a particular product page, an app download, or a contest, QR-enabled or let’s say QR-powered OOH enables blissful offline-to-online user journeys.
- Local Influencer Collaborations
Why keep influencers restricted to digital screens and platforms? Smart advertisers are now using micro-influencers on billboards, particularly for D2C brands. It helps them blend digital and physical personas, enhancing authenticity and increasing the cross-platform impact. For example, a collaboration between an educational influencer and an online learning platform is advertised near a college!
Keep Up with the Latest Advertising Trends with Prajapati!
We are an advertising agency in Pune that stays abreast of the latest developments across Pune’s outdoor advertising space and designs trending campaigns for clients. Our campaigns blend the magic of both worlds (physical and digital) to create an extensive outreach and drive appreciative outcomes. Want to know more about our advertising services in Pune and how we can help you achieve the advertising success you desire? Call us at +91 99 22 138 138.