Automobile branding is changing.
So, it isn’t merely speaking about engine technology and mileage.
Vehicle manufacturers are transforming their branding strategies to appeal to the digitally inclined millennial buyer who looks beyond the technicalities of an auto product.
But what is it that automobile manufacturers, including the global ones, are emphasizing as part of their auto branding strategies?
Let’s find it out in this blog.
- User-Friendly Website
A website is the company’s face. Hence, it has to be presentable, fresh, and approachable.
Accordingly, auto manufacturers worldwide constantly update their websites to keep them updated with the latest information and also maintain their user-friendliness.
Users can easily navigate the website, exploring the company’s various vehicle products, and their technical specifications, taking a virtual tour of the vehicle’s interiors and exteriors, and discovering its numerous features.
Besides, many companies have deployed intelligent AI chatbots that interact with users in their native language, simplifying communication and enhancing experiences!
- Customer Reviews
It is natural for every company to applaud itself. But people don’t want to hear what companies say about themselves. Instead, they want to hear out other fellow clients.
This is where marketing customer reviews come into place.
Automobile manufacturers leverage platforms like social media to post infographics and videos about their happy customers. Also called UGC (user-generated content), it could be in the form of short reels or longer videos that provide quick or comprehensive feedback.
These reviews help humanize the marketing aspect and strengthen the prospect’s trust in the brand. Potentially, it helps expedite the buying decision-making process.
- SMS Marketing
This might seem a little offbeat for an automobile company.
But interestingly, it works in many cases.
In an age where people are bombarded with content on their social media feeds, SMS helps communicate a message quickly and directly.
Automobile brands can market their seasonal offers, and early bird discounts, provide updates about new launches, and even ask people to set reminders about an upcoming car for which they searched on the internet.
Text message open rates are significantly high. Hence, this is one medium auto manufacturers worldwide must not ignore.
- Enhancing Search Engine Rankings
Automobile marketing isn’t just about rich TV ads, graced by celebrities.
A lot happens across the search engine space as well.
Thus, another strategy shaping auto branding in recent times is SEO.
Numerous companies strive to outrank their competitors by including relevant keywords in their content, using ad extensions to provide detailed insights into the products, investing in pay-per-click to gain instant traction, etc.
- Remarketing
The world is a massive automobile market. Hence, you cannot market your product enough in a single marketing cycle. You must ensure continuous momentum to create lasting impressions and broaden your target reach.
Automobile companies either use the same ad again or tweak them to give them a fresh look. It depends on what suits their marketing strategy the best.
While helping create lasting impressions, remarketing can also help improve conversion rates and reduce abandonments. Automobile companies implement their remarketing strategy through PPC or social media.
Want to delve deeper into the world of automobile branding and marketing?
Connect with Prajapati Advertising.
We are digital and conventional marketing specialists who can blend both forms to deliver phenomenal outcomes for automobile branding.
So, whether you are an EV manufacturer or an automobile dealer looking to leverage branding to engage with your audience more meaningfully, choose us!
Call us at +91 99 22 138 138 to discuss your branding needs and vision.