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The Rise of Digital Marketing in Pune’s Advertising Industry

Pune constitutes a massive playground for digital marketing. Thanks to the city’s extensively spread business landscape! However, why should every business in Pune take up digital marketing to strengthen its digital presence? What is the scope of digital marketing services in Pune? As an advertising company in Pune, we wish to throw light on the rise and spectrum of digital marketing in Pune’s advertising sector.

The Need for Digital Marketing in Pune

In addition to building long-term prospects, digital visibility, and competence, here are a few reasons every business should take up digital marketing in Pune.

  • Fierce Competition

Pune is home to thousands of businesses across every domain, including IT, real estate, FMCG, eCommerce, retail, and more. Thriving amidst such a competitive environment requires entrepreneurs to leverage the digital marketing medium. Partnering with a reliable digital marketing and advertising company in Pune can help them increase their visibility across various digital platforms, including social media platforms and more.

  • Number of Startups

Pune’s strategic location, proximity to Mumbai, and operational costs lower than the latter make it a much more conducive place for startup survival. No wonder the city hosts 3000-4000 startups from various sectors like real estate, facility management, IT, eCommerce, food and beverage, etc. Startups are mostly owned by young entrepreneurs who believe in the power of digital marketing. Accordingly, they look to leverage digital marketing platforms to outshine their competitors.

  • Internet Users

Pune has millions of active internet users. These users represent a massive pool of prospects no business can ignore. The time these users spend on the internet, including social media platforms, and the potential exposure businesses get from tapping into these users make digital marketing imperative for every venture.

Scope of Digital Marketing Services in Pune

The scope of digital marketing is extensive and varied. Here’s more to it.

  • Social Media Marketing (SMM): SMM involves focusing on platforms like Facebook, Instagram, LinkedIn, Twitter, etc., to drive website traffic and grow business prospects.
  • Search Engine Optimization (SEO): We cannot imagine the internet without search engines, as they’ve become an integral aspect of our digital routines. Thus, SEO involves increasing the search engine visibility of a business and enhancing its rankings for popular user searches.
  • Content Marketing: Content is at the nucleus of digital marketing. It includes developing and marketing content in various forms, including text, videos, and graphics. A digital marketing and advertising company in Pune can do both.
  • Performance Marketing: A growing trend, performance marketing involves clients paying only after achieving the desired business objectives.
  • Pay-Per-Click (PPC): While SEO takes time and is organic, PPC is paid and a much quicker way of ranking at the top and driving leads.

Digital marketing is here to stay and will only grow in the years to come. Of course, it will continue to evolve with time and technology. However, considering the increasing use of the internet and number of digital users, it will continue to emerge as a more powerful and impacting advertising medium. Partnering with a digital marketing and advertising company in Pune will help you enhance your efforts and amplify your marketing effect. Connect with us at +91 99 22 138 138 if you are looking for one.

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