Auto rickshaws are highly popular within the advertising world, given their outreach and visibility they create for businesses. However, auto rickshaw advertising has evolved with time. Hence, people aren’t interested in looking at conventional ads anymore. Advertising companies in Pune and elsewhere are coming up with various innovative and creative auto rickshaw ad concepts to amplify the advertising impact. Let’s look at some of them in this blog.
- Full Wrap Branding
Conventionally, ads were placed at the rear portion of the rickshaw. But why restrict your ad to a particular part of the vehicle when you can use it fully? Accordingly, lately, many advertising agencies in Pune have started using the entire exterior body, making the advertisement more visible and memorable for the onlooker. Of course, the choice of color, material, font, etc., matter in making the ad more vibrant.
- Engaging Interiors
Auto rickshaws have a considerable amount of flat and continuous interior space. Thus, advertising agencies in Pune use that as well while advertising for their clients. It refers to full branding, including exteriors and interiors, and creating a deeper memory of the brand being advertised.
- Sample Distribution
This is another innovative concept. Of course, it demands more investment and ensuring regular tracking and monitoring. However, it can prove beneficial, helping people learn more about the product. Yes. We are talking about distributing samples. While advertising their brand, businesses can equip auto rickshaw drivers with small product samples to let people try the company’s products.
- Audio Promotion
Rickshaw advertising can also include playing ads in the rickshaw every 2-5 minutes to remind people of a brand and its offerings. Nevertheless, together, businesses, auto rickshaw drivers, and the advertising agency in Pune must decide on a strategic interval to avoid irritating the customer. Playing an ad continuously without a break might annoy the passenger and compel him to disembark!
- Convoy Advertising
Another popular ad form within the auto rickshaw advertising realm is convoy advertising. Businesses can book a convoy of 50-100 rickshaws traveling together and displaying the company’s advertisement. It helps captivate the onlooker’s attention, increase visibility, and grow brand awareness.
- Influencer Auto Rickshaw Ads
This can demand a significant investment. However, it has the potential to deliver an impact like no other. Businesses can hire influencers and run a campaign in which the influencer rides the auto- rickshaw through various parts of the city, picking up and dropping off passengers while talking about the brand and streaming the campaign live. Nonetheless, besides investment, it requires taking safety precautions, ensuring the influencer is trained to ride an auto rickshaw, has the necessary license, and is confident about working the campaign out.
Connect with Prajapati Advertising if you are a business looking to leverage auto rickshaw advertising in Pune. As one of Pune’s leading advertising agencies, Prajapati Advertising ensures end-to-end assistance, from conceptualization to execution. Our extensive outreach across various parts of the city and contacts with various auto rickshaw associations throughout the city and beyond make us a reliable and useful advertising partner. Call us at +91 99 22 138 138 to learn more about our support.