Engaging audiences is the most significant of all responsibilities of an advertising company. Audiences are smarter and more demanding these days. Hence, they expect more from brands, even when it comes to advertising. As an advertising company in Pune ourselves, we understand how difficult it is to create resonating ads. However, apart from creativity (which remains essential), we’ve identified a few more ways of engaging audiences via interactive ad campaigns. Let’s look at five of them in this blog.
5 Ways to Engage Audiences with Interactive Ad Campaigns
Interactive advertising campaigns aren’t merely informative ads. The word interactive refers to giving audiences a reason to engage with the ad and the brand. Let’s look at five such creative ways via which you can encourage your audience to interact with you.
- Augmented Reality (AR)
AR is the new revolution in advertising. As an experienced advertising company in Pune, we see it as the future of advertising, making the latter more enjoyable, spectacular, and immersive. Accordingly, brands can create AR filters or lenses targeting social media platforms, allowing users to interact with their brand. AR can help users visualize a brand’s offerings in a real-world environment and make informed buying decisions.
People love to play and enjoy themselves while interacting with something. Thus, brands can invest in developing interactive games that relate to their brand or products. Gamification can encourage users to participate and compete for rewards. Some examples of gamification include quizzes, challenges, or polls to engage users and let them derive more value from it in the form of rewards and an incredible experience.
- QR Code Campaigns
QR codes in advertisements have become very common these days. They help users directly enter a particular page, website, or link that expedites user-brand interaction. Thus, if you want to advertise your brand on buses, rickshaws, or digital platforms, integrating QR codes can help handhold users to content about discounts, shows a particular video, or anything exclusive promoting user-brand engagement. Once users enter a space, they are more likely to explore it. However, the QR code should have an encouraging and compelling call to action.
- Interactive Social Media Posts
Social media has emerged as a significant form of advertising in recent years. Brands use platforms like Facebook, Instagram, YouTube, LinkedIn, etc., to advertise their offerings. In this view, brands can use interactive features on social media platforms, including polls, quizzes, and interactive stories to encourage user participation. The participation of users and their responses to it can form a measure of user engagement.
- User-Generated Content Campaigns
In addition to the above, brands can also invest some time, thought, and effort in creating user-generated content (UGC). It is essentially content created by users in the form of testimonials, videos, reviews, ratings, feedback messages, etc. Users love it when brands show what other users think about them. It is a much better and more fruitful strategy than a brand talking about itself.
Unlock the potential of interactive advertising with Prajapati Advertising, a trustworthy advertising company in Pune. We are here to serve you with our advertising experience and experience. Call us at +91 99 22 138 138 to explore more about our services.