One of the fastest-growing cities nationwide, Pune is also a paradise for advertising companies. The reason? Of course, it is the number of businesses that thrive on its soil and the city’s growing population. Both these factors refer to countless opportunities, advertising agencies in Pune can tap into and drive business. However, advertising anywhere, including Pune, is a competitive and dynamic profession. It is driven by trends that shape the industry’s future. So, what is it that is trending across Pune’s advertising spectrum? Let’s explore it in this blog.
- Going Hyperlocal
When we say advertising is changing, we talk about a shift, which refers to going from global to national and national to local. But Pune’s ads take the plunge further, going hyperlocal! So, ads like a 2 BHK in Kharadi West or, let’s say, Hinjewadi Phase 1 have become common nowadays. Companies want to streamline their focus and direct their energies to a smaller area, tapping into every possible opportunity.
- Interactive Advertisements
India is globally one of the largest and also the most creative of all advertisement markets. Ad makers in our country make ads with which we connect. We laugh, cry, and spill out emotions in ads as short as 15-30 seconds. That’s what makes us great in the world of advertising.
Advertising agencies in Pune continue to follow the legacy of the old ad makers, crafting ads that make people think, introspect, and engage. It can be in the form of a question, an intriguing stat, or anything that draws attention and hooks people.
And then, you also have technology these days. The inclusion of QR codes in an advertisement is becoming more common by the day. These codes direct people to a particular webpage or a landing page that talks about business.
- Artificial Intelligence
We cannot forget to talk about AI. Love it or hate it, AI is here and will be here for long. AI does so much for advertising companies in Pune as well. It allows them to experiment with their creativity, create content, optimize ads, know what to do to cover a particular target audience, and whatnot. Technology is revolutionizing advertising. Perhaps, the next time when we meet will be talking about a morphed form of ads – all thanks to AI!
- Voice Searches
People don’t love reading these days. But did you know they don’t even prefer typing? Yes. It is because voice searches are here. They are convenient, easy and quick. No wonder, digital marketing and advertising companies in Pune are helping their clients make their websites, applications, etc., voice search friendly.
- AR-VR
The idea of trying an outfit without wearing it might not have occurred to anyone a decade or two ago. But it emerged and is now a reality worldwide. AR-VR-powered ads are another trend that helps businesses advertise more effectively and do more. For example, a realtor can leverage an AR-VR ad to showcase a property without requiring the prospect to visit it at the very first instance!
- Analytics
Earlier, tracking an ad’s effectiveness was pretty challenging. However, analytics, particularly in digital advertising, is proving a game-changer. While enabling advertising companies in Pune to measure their performance, analytics helps them align their performance with what is required and strategize to do even better.
So, that’s it for today in this blog that talked about the future trends shaping the upcoming decade in Pune’s advertising space. We hope you enjoyed reading it. But if you want to incorporate these trends in your advertising strategy, Prajapati Advertising covers you. One of Pune’s leading advertisement agencies, Prajapati specializes in traditional advertising and digital marketing, thus working as a one-stop point for every business looking to advertise innovatively.
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