Auto rickshaw branding is conventionally one of the most popular advertising forms. Particularly, in cities like Pune, where you can see lakhs of autos on the streets, it is natural for auto rickshaw advertising to be popular. However, it is an advertising form that captivates the city and grabs the attention of onlookers! How does it do that?
- High Visibility and Mobility
Autos are a common mode of commuting in urban areas. Their small size enables them to access the narrow lanes of cities and help passengers reach their destination. In addition to the convenience advantage, it helps brands reach every corner and lane of the city, helping them increase brand visibility.
In other words, more and more people, even those living in the remotest corners can also see the ad and know about the brand. Thus, auto rickshaw branding helps businesses broaden their scope of opportunities.
- Visually Appealing Design
Although done in a small space, auto rickshaw ads allow artists and advertisement specialists to be creative, use vibrant colors, write catchy slogans, and incorporate enticing graphics that grab the onlooker’s attention. Some businesses use the entire auto rickshaw body to advertise their offerings, thus increasing visibility.
- Targeted Local Reach
As stated earlier, autos can reach the city’s narrow lanes, making the ad visible to almost every person and home in the city. It helps businesses create a targeted outreach and promote their offerings to a particular demographic or community. For instance, if a rickshaw advertises a home-based food service business and operates within Baner, the ad will be visible to many students and IT professionals who live in the area and need such services.
- High Frequency of Exposure
Autos usually operate for 12-15 hours throughout the day. Some even operate in the night. Thus, displaying your ad on an auto rickshaw makes your ad visible for a longer duration and seen throughout various parts of the city. Such a high frequency of exposure helps increase the brand’s recall value.
- Engagement with Passengers
In addition to exteriors, autos have ads even in the interiors. People looking at a particular advertisement can instantly connect with it and contact the business. For example, displaying a coaching class ad while serving passengers from a residential area with a large number of school-going students can prove useful for the brand. People might look at the ad, click the photograph, and connect with the coaching class for more details.
- Culturally Relatable Ads
Auto rickshaws are an integral part of the urban culture. That makes auto rickshaw ads more relatable for people. Besides, the fact that autos cover various parts of the city and operate for 15-16 hours during the day, makes the ads more accessible.
- Digital Technology Integration
Lately, rickshaw ads have undergone several transformations. A couple of examples in this regard include LED screens displaying dynamic content or QR codes directing people to a particular social media page, contact form, or landing page of the business. Thus, people not only see the ads but interact with the brand, helping the latter increase the number of leads.
Auto rickshaw branding was and will always remain an inseparable part of outdoor advertising, particularly in urban areas. It proves useful and productive in ways you’ve seen above. Connect with Prajapati Advertising to harness the power of auto rickshaw branding and advertising. Our extensive network across Pune and other cities, helps you take your brand to almost every corner of the city. Call us at +91 99221 38138 to learn more about our assistance and support.