Auto rickshaw advertising in Mumbai can be a great way to spread your message and get noticed. The city’s vast network of rickshaws provides plenty of opportunities for businesses to reach potential customers all over the city. Learn about the benefits and drawbacks of using auto rickshaw advertising for your local business.
What Is Auto Rickshaw Advertising?
Auto rickshaw advertising, often referred to as “rickshaw advertising”, is a form of traditional outdoor advertising on three-wheeled motor vehicle commonly known as auto rickshaws in India . Rickshaw advertising uses an array of colorful display boards to advertise products and services on the sides of these vehicles. In Mumbai, these ads are heavily used by local businesses to target their desired demographic.
Benefits of Auto Rickshaw Advertising
Auto rickshaw advertising offers several advantages when it comes to targeted marketing. By utilizing auto rickshaws with display boards to promote a business, the brand visibility increases significantly. As they travel through busy streets, they become moving billboards that capture the attention of pedestrians and other motorists. Additionally, auto rickshaws are more affordable than most traditional forms of advertising such as newspaper or TV ads and can be used as an effective way to increase local awareness for any business.
Understanding Types of Advertisements
Auto rickshaw advertising often uses vinyl-printed, lightweight and waterproof advertisements that can be affixed to the top and sides of the vehicle. These designs allow businesses to showcase their services in an eye-catching manner and are generally tailored to suit various marketing campaigns. Additionally, depending on the particular advertisement package chosen, businesses may also choose to incorporate lights into the design for added visibility during night time hours. As this type of media requires a physical presence, it is considered one of the most effective current methods of out-of-home advertising.
Auto Rickshaw Advertising Cost in Mumbai
The cost for auto rickshaw advertising in Mumbai will depend on the area chosen, size of advertisement and the desired number of rides. Generally, packages that cover a single month’s rides can cost around 50 Indian Rupees per kilometer. Packages that cover multiple months are commonly available and offer additional cost savings. Some services may also provide discounts if you sign up for a longer period of time. When selecting an advertisement package, be sure to consider all the important factors such as circulation pattern, visibility and duration before committing to any offers.