Auto rickshaws are among the commuting lifelines of every city. However, while transporting people, rickshaws also help brands reach every corner of the city. How? It is through auto rickshaw advertising. But when it comes to a widely spread and competitive city like Pune, how can auto rickshaw advertising help boost your business? Here are five ways this conventional form of advertising can help.
- Extensive Citywide Outreach
Unlike other forms of transport that cover only the main streets of the city, autos penetrate its interiors as well. This is because rickshaws are more mobile. They reach the most congested regions of a city, helping brands reach crowded places and create impressions. For example, an auto can travel through busy marketplaces, where it becomes visible to shopkeepers, customers, etc. Similarly, an auto can even go through a residential area, increasing brand visibility within that area.
- Local Advertising
In today’s world, businesses must first establish a local presence and move to other places. Auto rickshaw advertising in Pune helps businesses do it through hyper-local targeting. For example, if you want to promote your brand only through Kothrud, you can post your advertisements on rickshaws operating within that region. Here, you can also customize the ad to resonate with potential buyers from a particular region.
- Brand Recall Value
Rickshaws operate throughout the city and for 15-16 hours throughout the day. While simplifying commuting, it also helps businesses be seen repeatedly and increase their brand recall value. Thus, increased ad visibility helps create an impression in people’s minds. So, when they think of a product, they may think of the ad they’ve seen, thus potentially getting closer to it.
- Campaign Duration Flexibility
While running an auto rickshaw advertising campaign, you can easily change or update the ads based on the evolving needs without spending too much on changes. Accordingly, you can adapt the ad to seasonal campaigns, making them much more effective concerning results and returns. Furthermore, you can decide the duration of the campaign based on your needs. For example, if you have a product launch offer and want to run a quick campaign, you can do so with auto rickshaws.
- Creative Scope
Auto rickshaw ads can be customized to your creative vision and business requirements. For example, you can make it more vibrant by using colors that are prominent but not distracting. Besides, you can cover the entire rickshaw with your ad to make it look more noteworthy. Additionally, integrating QR codes, etc., on the ad can further help drive more engagement.
Final Words
Auto rickshaw advertising in Pune can benefit you in various ways. However, executing the campaign demands proven expertise and extensive network outreach. Prajapati Advertising has it all. We are a trusted name for auto rickshaw advertising in Pune with a citywide network, creative vision, execution capabilities, and budget-friendly campaign pricing options. Call us at +91 99 22 138 138 to explore more about our capabilities and how we can support business growth via advertising.