In India, auto rickshaw branding is traditional. However, with time, its dynamics have changed. Today, brands and advertising companies look for eco-friendly branding strategies for rickshaws. So, are there any? Let’s see.
7 Strategies for Eco-Friendly Auto Rickshaw Branding
Here’s how you can make your auto rickshaw advertising campaign eco-friendly.
- Use Recycled or Biodegradable Vinyl
The material used for the advertisement would be one of the first elements you must consider. Using recycled vinyl for the wrap or various other biodegradable alternatives can make a significant difference. Auto rickshaw is usually done on a scale of a few hundred to thousands. Imagine the impact and the example you’d set by using eco-friendly material for advertising on so many autos!
- Utilize Non-Toxic Inks
While creating the advertising or printing the content, using non-toxic, water-based inks instead of regular ones can help curtail the environmental impact. Again, here the scale of use and the consequent impact it can create matter.
- Highlight Eco-Friendly Messages
While being a practice and approach, sustainability is a message with its unique beauty and effect. Accordingly, call-to-action-based messages like encouraging people to go green and support sustainability can impact people’s subconscious. Such messages and communication can potentially bring them closer to sustainability.
- Partner with Green Brands
You would find many brands, companies, and businesses supporting sustainability. So, you can look for such companies and attempt to connect with them. For example, you can work out a local recycling or reusing program or implement a waste reduction project to contribute your bit to sustainability.
- Using Nature-Inspired Themes
Such elements do not directly impact people’s psychology. However, they do create impressions, which can encourage and drive people towards sustainability. Nature-inspired themes are one of them. They include using images of trees, leaves, animals, or anything natural and fresh to visually convey a message to embrace eco-friendly products. Remember, autos roam throughout the city. Thus, your message will reach every corner of the city and who knows, it might become a trend transforming things around!
- Interactive Ads and Educational Campaigns
Your auto rickshaw advertisement may also include QR codes or links to insights into sustainable living or environmental protection. By simply scanning the QR code, people can learn more about eco-friendly practices and simple ways to implement them in their routine lives.
- Symbolize Sustainability
Another effective strategy for sustainable auto rickshaw branding is incorporating cultural symbols or intentions representing sustainability, and synchronizing with the local traditions and practices. Again, these symbols create impressions that may stay in people’s minds for long. They might make many realize the significance of sustainability and drive them even closer to it.
Final Thoughts!
Sustainability isn’t merely a trend but a need of the future. Like every other sector, the advertising sector should also commit to global sustainability goals and work towards executing them. Prajapati Advertising, one of the leading names across Pune’s advertising sector, supports sustainability with its campaigns. If you want to run one on auto rickshaws call us at +919922138138.