Today, we live in a world crowded with advertisements.
Everyone is selling something or wants to sell something.
In this ceaseless clamor and crowd, capturing attention has become more challenging than ever, regardless of a business’s size.
No wonder every company looks for effective ways to stand out!
Now, the default choice for every business today is digital advertisement.
However, that makes most ignore an archaic yet effective option – outdoor hoardings!
Hoardings or billboards have been the top advertising strategy for decades.
But what makes them effective, despite the growth of the digital medium?
Let’s look at seven benefits that define the relevance of outdoor hoarding ads.
- Visibility
This is the foremost advantage that anyone can think of.
Hoardings are usually designed to be prominently visible.
Besides, they are placed at a point that makes them visible even from a distance.
Thus, they attract the attention of thousands of onlookers throughout the day.
So, whether it is a bustling arterial road or a busy mall, hoardings are positioned to be visible and increase your business’s visibility.
Also, unlike digital ads that users can skip or miss, hoarding ads never go unnoticed!
They create impressions that register your brand name in people’s minds.
- Demographic Targeting
Outdoor hoardings are visible to everyone. However, you can place them strategically across points where they are visible to your target audience.
For instance, you can place a hoarding at a shopping mall where people come to spend.
On the other hand, if you are an educational institution, placing your ad near a university, college, or school can help increase your visibility. It can also result in higher and better traction!
So, although everyone sees your ad, strategic positioning ensures you are seen by people who matter to you the most!
- Local Marketing
Billboard advertising is invaluable for you as a local business with a physical presence.
One of the most common examples in this case is textile showrooms.
A saree shop with a massive hoarding across a residential area, particularly where women wear sarees, can click, connect, and engage.
Similarly, the ad of a newly launched restaurant, in a commercial zone, can drive attention. It can also create awareness, tempting people to visit it.
Major food brands often advertise through large hoardings on highways or local roads, visible from a kilometer or two, informing travelers that there’s an outlet ahead.
That helps steer native business, generating a higher return on investment.
- Creative Flexibility
Creative ads grab attention. But often, businesses fall short of the space to showcase it.
Outdoor hoardings offer enough space to let businesses display their creativity.
They also provide the room to incorporate innovative graphics, bold colors, and amplify the impact with a human element.
Additionally, today, digitally empowered hoardings also enable brands to integrate interactive displays or 3D effects to amplify the impact.
- Economic and Long-Term Exposure
Hoardings and affordability? The equation might seem a little unusual, isn’t it? But it isn’t!
How? Of course, the initial costs may look exorbitant. However, hoardings stay for long and create visibility 24/7 until you keep them there.
So, whether it is in broad daylight or at the wee hours, your hoarding remains visible and continues to create impressions 24 hours a day! This is unlike radio or TV ads with specific prime times and a cost much higher than any other medium.
- Credibility and Trust
Outdoor hoardings are associated with credibility and reputation.
Viewers often perceive such businesses as organizations, rich and resourceful enough to invest in premium media like outdoor advertising.
While benefiting the larger enterprises, it can also prove to be advantageous for startups and SMBs with a limited ad budget but endless intent.
Advertising on outdoor hoardings can make you look more serious and committed.
- Complementing Digital Marketing
Billboard advertising isn’t a standalone strategy or an alternative to digital marketing.
Instead, it is a complementary option, helping you amplify your marketing strategy.
For instance, a hoarding can feature a bold call to action with a QR code or a short, yet memorable hashtag, directing people to your website or social media page.
It refers to a cross-channel approach to create a more cohesive and effective strategy.
Final Words!
As the ad world gets noisier, you need something that cuts through the competition and lets you connect more powerfully. Outdoor hoardings precisely serve the purpose.
They are prominent and considered a more premium way of connecting with your prospects. Besides, they are strategic with long-term exposure and creative flexibility.
So, if you are prepared to embrace the power of outdoor hoarding advertising in Pune, Prajapati Advertising has got you covered!
We can help you advertise your brand across various prominent and strategic locations in Pune and PCMC for a longer duration. Our creative expertise, contacts, and end-to-end implementation support make us a reliable advertising partner.
Our expertise continues to help businesses become resonating and recognizable brands.
Call us at +91 99 22 138 138 to unleash the power of outdoor hoarding advertising.