As an SEO agency in Pune, often, we come across prospects who ask us how to rank in the Google Answer Box? That’s a valid question. Who doesn’t want to rank high and feature in Google Answer Box? Everyone does! So, we thought of answering this question. This blog talks about some tips to help you increase your chance to feature in Google Answer Box.
What is Google Answer Box? – Explained in Simple Words!
When you search for something, say benefits of Yoga, you’ll see a box with an answer that precisely enlists a few Yoga benefits. What does that box do? It helps you look at your response at a glance. But for the website, it increases its online visibility and helps drive traffic. Users are likely to click the link they see in the Google Answer Box.
Termed position zero, the Google Answer Box is often something every website aspires to get to. But getting to that position isn’t straightforward. It takes many consistent efforts, the right strategy, and top-class content to feature in the Google Answer Box. Let’s look at some vital tips that may help you climb the ranking ladder and get to the box.
How to Rank in Google Answer Box?
Below is only an overview of the factors contributing to your efforts to get ranked in Google Answer Box. Remember, it wouldn’t happen overnight. Nor can one guarantee you results. All you can do is make consistent efforts to create that SEO advantage.
1. Focus on Complex Keywords
Long-tail or complex keywords are crucial to SEO. It is because they are less competitive than their shorter counterparts. Besides, they are more comprehensive and valuable for the credibility of your content, as they entail the entire term users may be searching for.
Besides, targeting phrases from the People Also Ask box, Google auto-suggest, and Related Searches can help you find popular search queries. Answering them directly can help you increase your search visibility; as Google will see, you’ve responded to a question precisely.
2. Write Killer Content!
You can never ignore this part. In fact, it is your content that will catalyze your ranking in the Google Answer Box. Write precise answers and helpful content to the users. Don’t beat around the bush, as neither users nor Google likes it. Let your response be informative, authentic, readable, and correct. However, while content matters, so do its layout and structure. Let’s look at it in the next point.
3. Write Well-Structured Answers
Google loves links that simplify things for users. Accordingly, write answers in a format that makes it easier for the user to read and consume the content. For instance, you can write the answers in short paragraphs and a list-based format. Often, it is answers written in a list format that rank in the Google Answer Box. If that’s the thing, why not do it?
4. Use Images
Using images and text content is an even better and healthier practice from the SEO perspective. As a digital marketing agency in Pune, we suggest using images and optimizing them. You can do it by using keywords in your filenames for the photos, having accurate ALT text/ captions, and ensuring the image is compressed to fit and made visible.
5. Answer Questions
Focus more on answering user questions. Users love it when they see answers to a question they ask. For instance, getting an answer in the form of steps to the question of how to prepare coffee is something users and Google might do. Such answers are likely to get ranked, as they precisely answer the user’s questions in a structured format.
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