Looking to establish your foothold in Pune? Well then, you don’t just need technical expertise and experience. You also need wit, intelligence, and humor!
Why? Dealing with Punekars isn’t as straightforward. The city is welcoming but at the same time demanding. You must be creative in every aspect of your business, including your advertisement campaigns and strategy.
While the strategy is on you, we take up the advertisement part.
Let’s begin with five creative ad campaigns from Pune.
- Billboard Campaigns
Billboards or hoardings! Nothing new, right? Yes. That’s right. What’s new here is the way you present it, the language you use, and the humor you spice it up with.
Punekars love it when they see the kind of language they use daily. Although a cosmopolitan city, real Punekars love to see ads in Marathi, and that too is the kind of Marathi they speak. Such ads resonate with them and engage with them more meaningfully.
- Social Media Campaigns
Again, nothing new. But remember, the taglines you use (aligned with your product and Puneri lifestyle) make all the difference! Brands leverage Punekar-centric memes and humor. Some even partner with influencers from the same or similar domains to broaden their reach and connect directly with people.
- Blending the Conventional with Contemporary
Now, Pune may be one of Asia’s biggest IT hubs and a modern city. However, the city and its residents never cease to be traditional. They carry every outfit with ease and are proud of it. An idea could be showcasing a confluence of traditions and the modern. It can connect with the old and the young. But of course, it depends on your product.
- Made in Pune!
Pune is home to many big and global brands. Most of these brands had a modest beginning but achieved unprecedented success over the years. If you want to be one among them, you must create pride in your product and emphasize it is made in Pune.
You can use this approach across your videos, hoarding ads, infographics, etc. Punekars feel happy and proud when brands put their city in a positive light. They are more likely to engage with such businesses in the long run.
- Idioms Used Daily
Punekars, whether children, youngsters, middle-aged, or senior citizens, use various idioms and phrases almost daily. Brands can bank on those idioms or phrases and create ads from them. But of course, these must be in Marathi. It isn’t that Punekars aren’t accommodating. Surely, people from various other territories across the country have been living harmoniously here. However, Punekar’s love for Marathi has always been next level!
Of course, there’s much more that we can explore together, depending on what you sell, your objectives, and your growth stage.
At Prajapati Advertising, we can personalize every ad and help you execute campaigns across conventional and digital mediums to help you optimize traction.
So, don’t wait and think! Punekars are faster than you think and so could be competition around you. Call us at +91 99 22 138 138 to explore more about our support.