Thinking of an incredible advertising strategy?
But why think of one? How about blending the contemporary and conventional?
Usually, businesses use both, but separately. But what if we tell you, you can meld two different strategies seamlessly to form an integrated one?
Yes. We are serious. You can meld auto-rickshaw advertising and social media to craft a genuinely effective auto-branding social media marketing strategy.
Let’s look at some of the top ones driving wonders across the business world.
5 Auto Branding Social Media Marketing Strategies
Modern-day advertising demands a unique approach. Thus, you cannot rely on a single strategy to drive opportunities and results. You require a blended approach. Let’s see how auto rickshaw branding and social media can turn into a confluence of opportunities.
- QR Code
Integrating QR codes isn’t new anymore. However, it is getting a glow-up this year.
Auto rickshaw advertising must include QR codes that transport users to a useful page. So, businesses can create QR codes that take users to a social media page – maybe a Facebook or an Instagram page, whichever is the focus.
But merely taking a social media page may not help.
Users already interact with social media a lot these days. Thus, you must either gamify to make the scanning more exciting or provide some value – perhaps a discount code upon scanning the QR code.
While enhancing engagement, it will help you determine how effective your QR code campaign is turning out to be.
- Hashtags
Thinking of just slapping your logo on the auto-rickshaw rear? People may just glance at your logo and leave. Some may not even bother to do that!
So, don’t restrict yourself to simply displaying your logo.
Do something exciting for you and value-driven for people.
Encourage onlookers and passengers to snap photos or videos of your branded auto rickshaws and share them on social media with a unique hashtag.
Reward the most exciting photograph or enthralling video with an exclusive discount. It is like transforming those hundreds of auto-rickshaws into your advertising ammo!
- Geo-Tagging
Imagine a passenger entering your digital doorstep just while entering a rickshaw!
But how’s that possible? QR codes lead to a landing page, a contest entry, or a branded filter to Instagram. Now, combine everything with geo-targeted ads.
So, when a user within the vicinity of your physical store scans the code or engages, your brand can retarget them with location-based ads.
Hyperlocal + remarkable engagement = spectacular results!
- Drivers Turn Micro-Influencers
Most auto drivers talk a lot with their passengers. And that too on diverse topics. So, why not harness that habit and make them say something productive for you?
It will require a considerable effort. But believe us, it can work wonders. Precisely, we are referring to transforming auto rickshaw drivers into micro-influencers.
How do you go about it? Train and incentivize drivers to be on-ground advocates or micro-influencers. Equip them with basic scripts or talking points – meaningful ones not just chatter – something that generates curiosity without irritating passengers.
You can further amplify it online, and film their stories and testimonials by giving it an exciting name across the social media space.
So, go ahead and make the auto-rickshaw chit-chat the talk of the town!
Possibility: This can encourage even more auto drivers, the talented ones to approach you. We aren’t fantasizing. But this might become an advertising revolution!
- Interiors
While amplifying the auto’s exteriors, never forget the interiors.
Passengers spend more time in the rickshaw rather than out of it. Hence, they are a captive audience for the journey.
But how do you make the journey an interactive one? You can install small screens inside the rickshaw that showcase short, engaging video ads, social media feeds, or interactive quizzes. The passengers can be prompted to engage on their devices.
Ready to Stand Out from the Crowd?
Choose Prajapati Advertising. We are unique partners to do justice to your distinct advertising vision, helping you blend advertising techniques into a strategy.
Our expertise covers auto rickshaw advertising and social media to help you mix both and brew a strategy that drives positive outcomes.
Want to explore we how can work the magic out for you? Call us at +91 99 22 138 138.