Auto rickshaw advertising has always been a significant dimension of outdoor advertising. When done appropriately, it helps businesses widen their reach, enhance visibility, increase recall value, and, of course, be perpetually seen.
However, auto-rickshaw advertising has undergone a generational shift in recent years. Therefore, it isn’t merely about placing banners on the rickshaw’s rear or body-wrapping it anymore. Today, it is also about blending digital innovation.
Now, as a business looking to leverage auto rickshaw advertising in Pune, you must go beyond what’s conventional. Accordingly, here are ten ways you can blend digital elements with auto-rickshaw promotions to make it even more effective, compelling, and resonating with today’s tech-savvy audiences.
- QR Codes for Instant Engagement
QR codes are an interactive form of advertising, connecting audiences directly with the business’s offer page, social media account, or website.
Therefore, you can blend your vinyl wrap ad with a QR code by adding the latter to it to boost interactivity. Passers-by can scan the ad, should they find it engaging enough, and land on your product page, discount coupon, or app download link.
For example, as a local boutique, you can place a QR code on your auto-rickshaw ad, which, upon scanning, transports the user directly to your business’s Instagram page.
- Digital Payment Integrations for Coupon Redemption
Discounts and cashbacks enhance the shopping experience, making it more user-friendly. Therefore, they excite us all. But how do you integrate them with auto ads?
Accordingly, you can partner with an advertising agency in Pune to integrate targeted promo codes linked to the passenger’s digital wallets.
For instance, if you are a grocery delivery app, you can integrate a particular code, which users can show to the driver and get Rs. 50 off on their next order.
- Programmatic OOH Buying
You can also apply the automated, data-driven buying processes of digital advertising to the auto-rickshaw network for advertising. Thus, instead of buying a specific number of autos for a particular period, you can use digital platforms to buy ad slots dynamically on the digital screens of an auto fleet.
Such an approach helps ensure your ads are shown at the most optimal times and locations to reach the intended audience, maximizing budget efficiency.
- AI-Driven Route Planning for Hyperlocal Targeting
Auto rickshaws surely have a citywide reach. However, there’s no point zipping through just any random street in the city. Today, we live in the world of hyperlocal targeting. People will see and engage with an ad only if it interests them. This is where AI-driven route planning for hyperlocal targeting steps in.
The best auto-rickshaw ad agencies in Pune leverage AI tools to analyze city traffic patterns to schedule auto fleets to move through areas that matter.
For example, as a tiffin service, you can run your ad through an area home to colleges and offices. On the other hand, if you are a coaching class, you can show your ad in a locality with schools. Next, if you are a real estate broker, you can advertise your ad across Baner, Bavdhan, etc., where many people stay on rent and look to own flats.
- Geo-Fenced Mobile Ads Synchronized with Auto Routes
You can also pair auto routes with mobile advertising platforms to show digital ads to people in the same activity.
For instance, when an auto with a particular branding enters a mall vicinity, mobile ads will appear to nearby prospects and customers on their phones.
It refers to a blend of physical and digital impressions – one of the next big things that will shape the world of advertising and its experiences.
- Driver Influencers
Many auto drivers have active Instagram, WhatsApp, and Facebook accounts. Ad agencies in Pune can help you identify such drivers and harness their social media activity or talent to create short scripts, product demos, or special incentives.
This can turn drivers into micro-influencers, helping you reach beyond streets and engage active digital communities across various social media platforms.
- Near Field Communication (NFC) Tags
Bringing people closer to the business is one of the fundamental objectives of advertising. Now, how can you do it? Some ways include spreading awareness and educating audiences, making them more comfortable with an offering, and promoting membership offers. NFC tags can help an ad be intriguing enough to create modern, premium brand interactions inside a local commuting medium.
- Augmented Reality (AR) for Social Media Sharing
Although emerging and relatively nascent, AR ads have embarked on their journey to bring a revolution in advertising. AR provides immersive ad experiences that help audiences come closer to the brand and make their ad experience more meaningful.
So, how do you use it for your auto-rickshaw ad?
You can create and promote a unique social media filter or AR experience directly on the auto wrap. Thus, the rickshaw becomes a backdrop for user-generated content.
A fun-branded AR filter can be activated by scanning the ad, encouraging commuters to click a picture and post it online. Such engagement can help amplify digital virality.
- LED Panels for Dynamic Advertising
LED panel advertising is yet another emerging form of advertising. So, you can install mini-LED panels on auto rooftops or back panels to play rotating ads, GIF-style creatives, and time-based promotions. So, the auto rickshaw you hire becomes a moving, digital billboard.
- GPS Tracking for Data-Based Campaign Reporting
The beauty of digital advertising is its measurability. The medium allows you to quantify each strategy and activity. As a result, you can make informed strategic and creative decisions about your campaign. So now, you can also equip autos with simple GPS trackers to monitor the distance the vehicle covered throughout the day, locations visited, and peak-hour movement. Ad agencies can further help you analyze the data to gain real transparency and measure the campaign RoI.
Amplify Your Brand Impact with Digital-Physical Auto-Rickshaw Advertising in Pune!
At Prajapati Advertising, we specialize in both with our experience, advertising expertise, technology access, and strategic intelligence. Our native experts understand your needs and help you identify optimal routes to create maximum traction for your business. We also come up with innovative ways and strategies to help you create maximum visibility across areas and audiences that matter.
Want to know more about our auto-rickshaw advertising services in Pune?
Call us at +91 99 22 138 138.