Advertising is a highly trend-driven business. Particularly in a competitive market like Pune, no two advertising campaigns would be the same. However, what’s trending across Pune’s extensive and diverse advertising horizon? Prajapati Advertising, an experienced advertising company in Pune, explores some trends.
5 Advertising Trends in Pune You Cannot Ignore!
As an advertising company in Pune, we suggest every brand and business should know about the latest advertising trends. It would help them compete better, increase visibility, and captivate the onlooker or user’s attention. So, here are some five advertising trends that we’ve shortlisted.
- Targeted Advertising
Brands these days are attempting to spearfish instead of casting a wider net. And that’s obvious, particularly when it comes to driving meaningful engagement and a higher return on investment.
One of the examples of targeted advertising is real estate ads focused on a particular area. For instance, an ad that says the most spacious 3 BHK flats in Wakad or lip-smacking South Indian delicacies in Hinjewadi Phase 1.
Whether a hoarding or a digital ad, these targeted ads help brands focus on the target audience in a particular vicinity.
- AI Personalization
To a large extent, advertising is about experimenting. However, given the competition and most importantly, the scarcity of time, companies do not have the scope to try and err. They need precise and surefire solutions. One of the ways to do it these days is AI. It helps you optimize your ad per your target audience’s preferences and drive a much better RoI.
- Interactive Advertising
An ad is practically useless if people don’t interact with it. Particularly those displayed to drive engagement prove pointless if people don’t connect with the brand. However, businesses also must give a reason and a medium for people to connect with them.
Those days when people would see your contact number and call you are long gone. They need simpler ways to connect, an example of which is using a QR code. Through these codes, you can direct a user to your social media page, contact page, product page, etc.
- Sustainable Advertising
Another significant trend is sustainable advertising. The use of eco-friendly advertising material, inks, messages, etc., is steering the importance of sustainability with various target audience groups. Although not immediately, the idea drips down gradually across the city, bringing people closer to it and encouraging them to embrace the approach.
- Voice Search Optimization
Voice searches are one of the hottest digital marketing trends in 2024. And they are here to stay, particularly given their growing influence across the digital world. Businesses must optimize their websites and content for voice searches to become easily searchable for users and receive more traffic.
Do you want to advertise your brand through various mediums and across various parts of Pune? Then, Prajapati Advertising, a trusted advertising company in Pune, is here to help. We specialize in outdoor as well as digital advertising, helping businesses accelerate their journey to becoming well-known brands. Please call us at +919922138138 to learn more about our advertising support.