Auto rickshaw advertising isn’t merely about the number of rickshaws featuring your ads. Over the years, it has become a significant mainstream advertising medium that demands meticulous planning and a strategy that optimizes the outcomes.
However, strategy in auto rickshaw advertising is a multi-dimensional element that involves planning for several elements, including routes.
You cannot just stick your ad or wrap just any rickshaw on any route randomly and expect measurable results. You must select rickshaws that run on routes that matter to you.
So now, the obvious question is, how do you plan your routes strategically?
Here’s a blog that answers this question.
- Hyper-Local: Zone-Wise Targeting
Pune is an extensively spread urban sprawl with a highly segmented population. Hence, you cannot create a generic campaign for the entire city and expect it to work. The needs of your audiences in Wakad are likely to be different from those staying in Kothrud.
Thus, while choosing auto rickshaws, you must choose the ones that operate within specific, high-relevance vicinities. For example, if you are a tech startup catering to real estate companies, your target audiences will predominantly be in Wakad, Hinjewadi, Baner, Kothrud, Warje, and Punawale – precisely localities with a solid developer presence.
- Route Specialization
In today’s age, where personalization is the difference between a successful and less successful campaign, you must choose rickshaws that feature your ad only on routes relevant to your offering. It is because context and timing matter. For instance, ads shown in residential areas are different in intent from those seen in commercial zones.
So, how do you strategize this? Prioritize routes that connect major residential vicinities such as Pimple Saudagar, Rahatani, Deccan, Peth areas, etc., directly to their destinations. This will help you target commuters such as students, working professionals, etc., who use auto rickshaws daily in large numbers.
- Tapping into the Potential of High-Value Routes
Every route has a specific commuter type that uses it. For example, commuters who travel on routes that connect to Hinjewadi, Koregaon Park, Viman Nagar, Kharadi, and Magarpatta are often IT professionals with a high spending capacity.
So, you can use auto rickshaws operating on these routes to advertise fitness products, premium apartments, lifestyle products, financial assistance and services, SaaS offerings, etc. Such products can resonate with the commuter type who travels on these routes.
- Aligning Campaign with Daily Commuting Patterns
Auto rickshaws usually overlap with numerous major public transportation hubs and touchpoints. These include metro stations, ST and PMPML bus stands, railway stations, and the airport. So now, how do you strategize the peak hours across each of these centers? You can work this out with an advertising agency in Pune. The agency’s experts can help you create a detailed strategy, ensuring you time each rush hour based on passenger departures and arrivals to optimize your reach and visibility.
- Capitalizing on Market and Shopping Routes
If you are a consumer-based product provider, like jewelry, foodstuffs, retail, etc., you can strategize auto routes based on the areas they cater to. These can include localities like JM Road, Aundh, Camp, Laxmi Road, etc., where people go and shop for diverse items.
Advertising your products across these zones will not just enhance visibility but also enhance traction and potentially multiply your chances of sales conversions. Why? It is because people who visit these areas reach there with a shopping mindset.
- Real-Time Route Tracking and Performance Optimization
Auto rickshaws have always been a popular and effective medium of advertising. However, earlier, it was difficult, or rather impossible, for businesses to track the routes the designated rickshaws traveled. As a result, they could do little to measure the campaign’s effectiveness or do nothing at all.
However, GPS-enabled autos and route-mapping tools have helped simplify things. They enable you to track the routes where your ads have traveled. This, in turn, helps you optimize routes, shift clusters, and ensure maximum reach.
In other words, you can turn auto rickshaw advertising into a data powerhouse that generates data and itself provides the base to use it and optimize outcomes.
- Driver Incentivization and Engagement
While auto rickshaws and their routes matter, how can you forget the drivers who will actually drive the vehicles and navigate the routes? Auto rickshaw drivers are your unofficial brand ambassadors. Many of them are dedicated and sincere enough to create awareness and drive people closer to your offerings with their promotional skills.
An advertising agency in Pune can help you identify such drivers. You can partner with them and encourage them to keep their rickshaws clean, and ensure your ad remains vibrant throughout. Furthermore, you can offer them incentives for more engagement.
Final Words
Strategic route planning has become an integral part of auto rickshaw advertising in today’s age of personalization. It doesn’t just increase traction and engagement but also helps you optimize your advertising costs and amplify the overall advertising impact.
So now, if you are also a business looking to leverage auto-rickshaw advertising in Pune, you must partner with an agency that helps you strategize your campaign. This is where Prajapati Advertising steps in. We are a leading ad agency in Pune with auto-rickshaw advertising as one of our fortes. We’ve been shaping brand narratives for over a decade and have helped many businesses achieve phenomenal success through our campaigns.
If you want to be next, we are here to serve as your advertising partners. Please call us at +91 99 22 138 138 to explore more about our advertising support and expertise.