Pune isn’t merely one of India’s biggest cities, but a thriving ecosystem of startups. Therefore, from healthcare to manufacturing and from hospitality to retail, the city is home to startups from almost every business domain.
Now, although startups are full of zeal and aspirations, they often lack the money to advertise their businesses. Conventional forms of advertising, like TV and radio, are far beyond their commercial reach. Therefore, they look for more economical yet effective advertising media. This is where auto-rickshaw advertising steps in.
Many of Pune’s startups, whether in the education or FMCG sectors, are leveraging auto-rickshaw ads to raise awareness. Let’s see how it all works.
- Hyperlocal Targeting
Pune has a diverse geography that startups may find difficult to cater to with a generic advertising approach. From IT to manufacturing professionals and from the modern, elite residents of Koregaon Park to the conservative ones from the older localities, reaching Pune’s versatile audiences is no joke. This is where hyperlocal targeting steps in.
Auto-rickshaw advertising helps startups leverage hyperlocal targeting. They can strategically choose autos that ply areas most relevant to their service.
For instance, a food delivery app or tiffin service provider can advertise with auto rickshaws that revolve around universities, schools, and colleges.
- Affordable Branding for Early Startups
Startups usually don’t have a lavish advertising budget. Therefore, they need a medium that delivers outcomes while not burning a hole in their pocket!
Auto advertising plays a crucial role here as well. It is an advertising medium, more economical than its other traditional counterparts, like billboards, bus advertising, etc.
No wonder the smartest of startups harness the power of these vehicles that zip through every part of the city, helping them reach their audiences at a fraction of the cost!
- Unavoidable Exposure
Startups are new and juvenile. Hence, the first step to growth is attention. While hoardings and other media are great advertising choices, they don’t necessarily promise the attention that particularly startups demand.
However, auto rickshaws do. They navigate Pune’s busy, bustling, and narrow streets, making their way through slow-moving traffic. This gives onlookers more time to see the ad and grasp the content. For instance, a rickshaw stuck in heavy traffic near Deccan with a coaching class ad on it will be seen by commuters and pedestrians for a longer time.
It helps increase dwell time and also brand recall than digital ads that pop up suddenly and disappear instantly – perhaps much before you even make out what the ad is all about. Let alone interact with it.
- Creative Flexibility
This might have seemed untrue a couple of decades ago. That is because, back then, auto rickshaws would usually have their rear covered by an advertisement. But over the years, there has been a generational shift in how businesses, particularly startups brimming with energy, advertise themselves.
So, today, startups can use the entire visible body of the auto rickshaw (vinyl body wrap) to advertise their offering. Besides, the medium allows them to use bold colors that catch attention instantly, serving the purpose of visibility, outreach, and publicity.
- Local App Launches
Auto rickshaws have an extensive reach across every part of the city. However, one must note that it can also work as a location-centric advertising medium. That’s because these vehicles travel multiple times to a particular vicinity throughout the day. Hence, these benefit startups with location-based services or apps.
For instance, fitness apps can use auto rickshaws to advertise their application across various target regions, particularly those where the younger, more modern crowd resides. These can include Wakad, Bavdhan, Baner, Hinjewadi, Viman Nagar, Kalyani Nagar, etc.
- High Frequency Advertisement
Rickshaws stay on the road for 14-16 hours throughout the day. Besides, as mentioned earlier, they often follow repetitive routes. Therefore, the same audiences see the ad multiple times in a day. While enhancing visibility, it also increases the number of times people see an ad, creating a memory in their subconscious mind.
So, for a packing and moving startup app, an auto rickshaw ad can increase its recall value. Since people would have seen it numerous times, the name of the app may remain at the top of their minds as and when the need arises.
- Digital CTA Integration
Auto ads have changed a lot lately. Digitalization, in particular, has been one of the cornerstones of this transformation, bridging the gap between the physical and digital.
Nowadays, startups usually include a prominent QR code, a short URL, or a dedicated campaign hashtag on the ad. Such interactive features prompt immediate action, enabling people passing by to scan and download an app or visit a website right from the street. Besides, startups can track the offline-to-online conversion rate of a campaign.
- Building a Solid Community Connect
Auto rickshaws are a mode of transport that Punekars have been using for decades. So, it is an integral part of the public transport ecosystem of Pune and that of the city’s culture.
Auto-rickshaw advertising enables startups to subtly associate their brand with the city’s pulse. Some startups can even walk the extra mile by partnering with auto drivers, often utilizing their talent and providing them with an additional source of income.
The above can work for a startup in many different ways. While publicizing their business, it can help increase their popularity and create a social, benevolent, and friendly reputation among the very audience that they intend to serve.
- Promoting Time-Sensitive Events
Auto advertising has a tactical nature that serves time-sensitive campaigns or events. It often proves to be advantageous for startups that frequently engage in flash sales, new product launches, seasonal promotions, etc. Rickshaws can quickly spread the word across multiple localities at the same time, potentially creating the traction the event or that particular launch demands.
Are You a Startup Looking to Leverage Auto Rickshaw Advertising in Pune?
Then, partner with Prajapati Advertising! We are one of the leading auto rickshaw advertising agencies in Pune with over a decade of experience, helping businesses, including startups, advertise effectively across every part of the city. Our experts go beyond just execution, helping startups strategize campaigns to derive optimal results.
Want to know more about our advertising support? Please call us at +91 99 22 138 138.