Welcome back, advertising aspirants!
In the preceding blog, you saw how to start an advertising agency. But as you know, merely starting an agency doesn’t suffice. You must also know how to run one.
Now, although not the only thing, to be a successful advertiser, you must understand the various roles and responsibilities that an advertising agency in Pune handles.
A comprehension of what you must do will help you not just stay afloat but thrive amidst the city’s competitive advertising environment.
So then, let’s look at the ten major responsibilities ad agencies shoulder.
- Brand Strategy
When you think of strategy, campaigns are usually the first thing that comes to mind. But in reality, campaigns step in much later. Identity is the foundation of every brand, no matter how big or small, or in its domain. Ad agencies establish this identity at the outset. They shape positioning that lets businesses stand out in Pune’s market, whether it is a boutique in Kothrud or a SaaS company in Hinjawadi.
- Market Research
Advertising isn’t guesswork or impulsive. A campaign originates from delving into the market and researching what people really need. It also involves researching and deciphering people’s habits, behavior, buying preferences, and more.
This is particularly challenging in a diverse and cosmopolitan city like Pune. For instance, the preferences and behavior of the natives in Deccan would be different from those of the newly settled young generation or in Baner or Bavdhan.
However, that’s where ad agencies shine. They know the city’s pulse. Their research often generates useful and impressive insights that shape campaigns.
- Creative Conceptualization
These aren’t merely words but the nucleus of every advertising campaign. Ad agencies are responsible for producing catchy taglines and crafting stunning visuals that captivate user attention. Thus, whether you are running a digital marketing drive or a hoarding campaign, ad agencies invest their creative intelligence and create concepts that engage with people and bring them closer to a particular brand.
- Media Planning and Buying
This is another crucial responsibility ad agencies handle. They don’t create ads alone. It is also their responsibility to ensure the ad reaches the right people. Every company has an advertising budget. Ad agencies distribute the budget across multiple channels, including digital, newspapers, magazines, auto-branding, and more. Besides, they negotiate with media houses to help brands optimize their return on investment.
- Digital Marketing
Online marketing has evolved as a fundamental offering of ad agencies in Pune over the years. Accordingly, they must handle everything from SEO (search engine optimization), PPC, social media marketing, etc., across diverse web channels. Additionally, businesses also expect ad agencies to help them strategize their presence, content, and outreach to make the most from their digital marketing investments.
- Content and Copywriting
Ad agencies know how to use and sell words. Thus, one of their other primary responsibilities also includes creating compelling ad copies, website content, long-form blogs, video scripts, and more. They ensure their content reflects the business’s ethos, while also addressing the pain points of their target audiences.
- Video Production and Graphic Design
While words speak, visuals show. Thus, agencies cannot restrict themselves to creating text content. Their expertise must extend to creating intriguing video ads, marketing videos, expressive logos, engaging brochures, and stunning graphics. The idea is to capture the attention of a diverse audience base – for example, senior professionals who read and also youngsters who prefer watching videos over reading text.
- Executing and Managing Campaigns
A concept proves to be useful only when you execute it well, precisely the way it should be, to manufacture the desired outcomes.
Advertising agencies in Pune must understand this and help their clients manage campaigns end-to-end, right from conceptualizing campaigns to driving continuous improvements. Additionally, they are responsible for ensuring the campaigns are executed on time. It is to ensure their clients don’t miss the competitive edge and the basic purpose of running those campaigns.
- Performance Tracking and Analytics
We cannot emphasize this point enough. The beauty of modern-day advertising is that you can measure your success and failure with it. In today’s era, where numbers mean the world to businesses, ad agencies play a role in tracking and analyzing their campaigns’ performance. Project managers from ad agencies compile and provide comprehensive campaign performance reports to their clients. They also recommend areas of improvement while incorporating the latest trends to make the campaigns even more effective and outcome-driven.
- Reputation Management
Some advertising agencies in Pune go beyond just advertising. They also handle the PR and reputation management aspect of their clients’ businesses. Their strategic expertise also includes building a reputation for their clients and maintaining a positive image in business and society. To do so, they harness the power of content in the form of press releases, influencer marketing, and crisis communication, as the need be.
Final Words! We hope the above made you adequately aware of the responsibilities of a competent ad agency in Pune. However, we’d like to clarify that the roles and responsibilities of an ad agency aren’t limited to the above. Advertising agencies are more than just service providers. They are partners who help brands stand out and grow amidst competition. Thus, you must strive to become one and focus on building lasting relationships. Wish you a happy venture into advertising!