Businesses run advertising campaigns with specific objectives, out of which, the most common is increasing brand visibility and creating awareness.
Bus advertising particularly proves important in this regard.
While everyone has seen bus advertisements for years, when it comes to your own business, you will want to know how effective business advertising is compared to other advertising mediums.
Let’s explore it then!
7 Reasons that Make Bus Advertising Effective
Here’s why businesses must consider leveraging bus advertising.
- Wide Reach
Buses travel across various business districts, neighborhoods, and high-traffic areas for over 15-16 hours during the day. This extensive commuting provides your message and advertisement exposure to a diverse audience, including onlookers, drivers, passengers, and pedestrians.
- High Visibility
Given the size of bus advertisements, it is difficult for an onlooker to miss looking at a particular ad. Besides, elements like bold designs, prominent placement, etc., make the ad more visible and the message more aesthetically clear for the viewers.
- Targeted Geographic Exposure
Buses follow stipulated routes, enabling businesses to target audiences across specific neighborhoods. This proves particularly useful for local businesses looking to reach nearby or specific target audiences across the city.
For instance, a bus may travel through highly urban areas like Hinjawadi, Wakad, Baner, Bavdhan, etc. Businesses must study these routes and tailor their ads to resonate with their pain points and needs.
Partnering with an advertising agency in Pune can help in this regard.
- Affordability
When compared with other forms of outdoor advertising like billboards, bus advertising proves more affordable. Besides, buses offer more visibility and repeated exposure than these conventional forms of advertising.
- 24/7 Exposure
As mentioned earlier, buses travel throughout the city for 15-16 hours a day. While this provides repeated exposure for several hours during the day, the ad stays visible even when the bus is parked in an open space. Both these factors ensure 24/7 visibility.
- Creative Flexibility
Bus ads have evolved over the years. They’ve become more creative and integrate the latest interactive features. Speaking of creativity, buses can be wrapped and branded internally as well as externally with a particular ad. As for technology, the inclusion of QR codes can increase brand-user engagement and interaction.
- Complementing Other Advertising Forms
Bus advertising is often part of a broader marketing campaign that includes using other forms of advertising as well.
With the benefits and visibility bus advertising offers, it complements the overall marketing campaign, amplifying the campaign’s overall effectiveness.
Looking for a Bus Advertisement Agency in Pune? Prajapati is Here to Serve!
Established over a decade ago, Prajapati Advertising is one of the most trusted advertising agencies in Pune. We provide end-to-end bus advertising services, including everything from conceptualization to implementation throughout the city.
Over the years, we’ve built a solid network that helps us execute every campaign promptly and effectively.
So, partner with us if you’ve been looking to leverage bus advertising in Pune. We are here to help. Call us at +91 99 22 138 138 to explore more about our support.