Auto-rickshaws are popular for advertising as much as they are for commuting. They have a mass outreach and help take brands across the nook and corner of a city.
However, the one question that prospects commonly ask us is how they measure the success of their auto-rickshaw ads in Pune. And we consider it a valid question!
If you too want to run an auto-rickshaw advertising campaign and have a similar question, we’ve got you. This post overviews five ways in which you can determine the value you derive from your auto-rickshaw campaign in Pune.
- Trackable Phone Numbers or QR Codes
Simple, yet effective. Instead of using a generic phone number that receives many other calls as well, dedicate a number or WhatsApp business line to the advertisement. Thus, the inquiries you receive on that number will be 100% from your auto rickshaw ad. You can also add a QR code linked to a particular landing page, something you can track easily.
If possible, add a different number or QR code for every region in Pune to track which one responds to your ads the most.
- Local Footfall
As a local store or service provider, track your local foot traffic or calls from neighborhoods where you’ve been circulating your ads. While the customer checks out or calls, try to find out where they came across your ad. If they respond by saying they saw your ad on an auto-rickshaw, you are on the right track!
- Social Media Mentions
If your auto-rickshaw ad is appealing and catchy enough, people may click them. Monitor your brand mentions across Instagram and other relevant platforms. Check geo-tags like #Pune #PCMC, etc. You can also add a CTA, asking you to click on an auto-rickshaw ad, tag your brand, and win exciting rewards! While making the campaign fun, it will also help you measure the level of engagement your campaign is generating.
- Feedback Forms
While running a wider campaign, you can also consider running a quick online survey, asking people how they discovered you. Ensure you add an auto-rickshaw ad as an option. However, also make sure you provide some incentives like a free first consultation, some percentage of cash back, a discount code, etc., depending on what you sell.
- Landing Page with UTM Parameters
If your auto-rickshaw ad campaign is impressive enough to generate leads on your website, add a custom landing page or UTM-tagged URL. So, when someone clicks on that URL, Google Analytics or any other analytics platform will provide insights into the number of hits you received from your rickshaw advertisement.
Final Thoughts!
Auto rickshaw advertising is about reaching people through something they see, use, and interact with every day – rickshaws! But, measuring success is fundamental and paramount. We hope the above ways help you quantify your success.
However, executing the above demands technical expertise. So, it is best to partner with an experienced auto-rickshaw advertising company in Pune with technical capabilities.
Prajapati Advertising precisely serves as that partner. We don’t merely execute auto-rickshaw advertising campaigns in Pune but design them and also help you measure your success through various techniques, including those discussed above.
Want to know more or connect with our experts to discuss your needs?
Call us at +91 99 22 138 138.