Ever wondered how an ad reaches you just when you are searching for something?
Whether you are looking for a 2 BHK flat on rent in Baner or the top Chinese restaurants in Deccan, how does the internet show what you’ve been looking for?
Is it some magic? The answer is a resounding no! It is big data and analytics.
Amidst Pune’s highly competitive market, you must show what’s relevant to people and their needs. And that’s where big data and analytics play a crucial role.
Advertising agencies in Pune leverage tools that provide analytical insights based on user searches, digital buying behavior, etc., to optimize ad performance.
They are using these capabilities to make their ads even sharper, smarter, and more effective. But how do ad agencies in Pune work this out with big data and analytics?
Let’s explore ten ways.
- Understanding Local Audiences
Ad agencies analyze massive volumes of customer data. Common parameters include browsing history and social media interactions. These and many such aspects help agencies build a clear picture of Pune’s diverse audience segments. This helps them create personalized ads for everyone from college students to C-Suite professionals. Tailored ads like these are likely to perform better and prove to be more productive.
- Hyper-Targeted Campaigns
Generalized ads and ad campaigns do not work anymore. Your ad must talk to the audience it intends to connect with. For instance, a Pune-based restaurant can run an ad campaign that targets only professionals during lunch hours. It can offer deals that resonate with them. On the other hand, it can promote its dining options during the evening hours. Such an approach can help them connect with the right audience and generate quality leads for their campaigns.
- Predicting Customer Behavior
Analyzing historical data helps you know what a user has done in the past. But imagine being able to forecast what users are likely to do next with the same dataset? Exciting, right? That’s the power of predictive analytics.
Based on the historical trends, predictive analytics helps foresee a particular event or activity. For example, advertisers can figure out a surge in eCommerce sales before festive seasons like Dusshera or Diwali. Once they know it, they can adjust their ad spend and create content and creatives accordingly.
- Optimizing Ad Spend
The beauty of digital ads is that you can track every rupee you’ve spent and also determine if you’ve made any revenue from it. Thanks to big data and analytics! Ad agencies in Pune track which platforms deliver optimal RoI for a particular business. For instance, they would choose Instagram for a boutique and reallocate budgets in real time to maximize the campaign’s performance.
- Real-Time Campaign Adjustments
Long gone are the days of fortnightly and monthly reviews. The world around you changes more quickly than you think. A campaign concept that feels relevant may become obsolete a couple of days later. Ad agencies analyze trends and the performance of campaigns every minute through dashboards. A change in trend or dipping performance helps them make the necessary tweaks, align bidding strategies, and change target parameters almost instantly.
- A/B Testing
Analytics also helps ad agencies conduct robust A/B tests on various ad creatives, calls to action, taglines, and copy. They can analyze the performance of each and make the necessary changes to show what performs the best within a particular audience. Such quick and real-time tests help save time. It also allows agencies to make changes before they realize it is too late or they’ve lost a substantial number of opportunities!
- Cross-Platform Insights
Pune’s cosmopolitan crowd is tech-savvy. It uses multiple devices, including laptops, tablets, smartphones, etc. Therefore, brands cannot anchor themselves to a particular device. Ad agencies use analytics to track user behavior across various platforms. Thus, while helping brands target their users via different channels, it also ensures the ads are consistent and relevant to the device the user is watching them on.
- Sentiment Analysis
Today’s digital buyer is discerning. Besides, easy access to the internet has helped them become vocal about their feedback and feelings about a brand. They talk about brands on various platforms, including social media. These interactions count as sentiments. Ad agencies analyze them to understand how people feel about a particular brand. They can align their campaign strategy based on the sentiment, whether positive, negative, or mixed.
- Competitor Analysis
Competitors are great learning universities, but only when you know what they do. Big data tools allow agencies to analyze the ad strategies of their competitors. Agencies can see what keywords competitors are bidding on and the kind of creatives and content they are leveraging to stand out. Besides, the insights help them analyze their highest-performing campaigns. The knowledge derived from these analytical exercises is gold to every agency’s campaign. It can align and adjust its strategies to become more competitive, offer better content, and generate more fruitful outcomes.
- Customer Journey Mapping
Today’s informed customer undergoes a comprehensive journey that starts from awareness to sales. Brands must optimize their customers’ journey to ensure they travel until the end of the funnel and return the next time. Ad agencies use analytics to track a customer’s path from their interaction to the final conversion. This helps them identify key touchpoints and bottlenecks in the sales funnel. Insights into these aspects help businesses optimize their customers’ journey to achieve favorable results.
Final Words!
Amidst the competitive and demanding environment, it is imperative for businesses to leverage big data and analytics. That’s because big data and analytics aren’t just about data. Essentially, they are about the value. These insights guide advertisers to come up with better ad campaigns for their clients and help amplify their advertising RoI. Ad agencies that harness the power of analytics emerge as better performers. They deliver more value to their clients, helping them compete better and grow.
Want to partner with an agency that drives remarkably effective campaigns and ensures continuous optimization? Partner with Prajapati Advertising. Call us at +91 99 22 138 138 to discuss your advertising needs and explore our proposition.