Auto rickshaws, a major public transport mode, are also the lifeline of Pune’s bustling streets, busy IT corridors, the vibrant downtown, and peaceful residential areas.
However, auto rickshaws play a role beyond transport. Their omnipresence makes them a transformative means of advertising as well.
For the local marketers, they are more than just affordable mobile billboards. In fact, over the years, they’ve become a strategic medium to reach, connect, and engage with people.
Therefore, in recent years, you can see even big brands across various sectors advertising their brand on auto rickshaws across different parts of the city.
Nevertheless, how is this medium driving a gargantuan advantage for local brands in Pune? Let’s understand it through the six ways that we’ve discussed in this blog.
- Hyperlocal Presence
Autos zip through every street in the city. Therefore, you can use it as a hyperlocal marketing medium instead of relying solely on broad city zones.
So, your target audience, whether in Baner or Viman Nagar, can see your ad. Many ad agencies in Pune offer route-based packages to optimize their clients’ outreach.
For example, a Pune-based tiffin service provider can use auto rickshaws across IT zones, colleges, and streets with coaching classes that focus on CA/CS/MPSC/UPSC training.
- Affordable Reach
Auto rickshaw advertising helps you create a broad outreach affordably. It is more cost-effective than other media like hoardings, radio, or TV.
Besides, as auto registrations rise in Pune, you will have a larger mobile inventory to leverage, making auto-rickshaw advertising pricing more competitive than ever.
For instance, many restaurants and local eCommerce players in Pune usually run a couple of weeks of rickshaw wraps during launches. Thanks to the low cost per impression.
- Stronger Recall
Rickshaws running on the same route every day are like mobile billboards that people cannot ignore. This leads to repetition and builds a stronger recall value, particularly for brands for whom footfall and short-term purchase decisions are vital.
For example, a Pune-based pediatric clinic can use rear-panel ads on autos in a residential zone and garner a higher walk-in with phone tracking and on-ad coupon codes.
- High Visibility
Digital advertising is considered an effective medium to reach people. And surely, it is for obvious reasons. But digital ads pop up and disappear before you can even see them.
This isn’t the case with ads displayed on auto rickshaws that offer sustained visibility.
Besides, commuters, pedestrians, riders, and drivers see ads on auto rickshaws, often repeatedly. Such recurring visual encounters help build memory and recognition.
For example, an institute that offers courses like hotel management, tourism, etc., displays its ads across various relevant areas when the 12th standard results are around the corner.
- Seasonal Agility
Businesses can launch rickshaw campaigns quickly and rotate more quickly than billboards or transit shelters. Therefore, they are apt for festival promos, localized events, or flash sales. Such agility suits Pune’s festival-driven retail cycles and academic admission sessions.
For instance, many retailers from Pune book short bursts of auto advertising during the Ganesh festival and Diwali sales. These campaigns focus on high-traffic routes to target and capture last-minute shopping prospects.
- Creative Formats
Using the rear end of the rickshaw for branding is conventional. These days, rickshaw advertising also includes full vehicle wraps, LED panels, roof toppers, and QR-code integrations. These creative formats uplift the brand’s perceived value and make campaigns more shareable on social media. Therefore, the rickshaw doesn’t remain a transport mode but becomes a miniature branding experience!
For example, a mid-sized Pune-based electronic reseller can wrap a fleet of autos with a launch QR code that sends users an instant discount or cashback coupon. The ad sparks engagement and results in a large number of online visits and faster conversions.
Final Words!
Amidst Pune’s evolving market, innovations in branding strategies will be one of the most crucial factors driving the competitive edge. Therefore, companies must look beyond the traditional and leverage advertising mediums that increase their visibility frequency, create a hyperlocal reach, and engage with the audience effectively.
Auto-rickshaw advertising, when used appropriately and executed effectively, can help you achieve these cornerstones of success. However, right execution is one of the keys to doing it. This is where Prajapati Advertising, one of the leading advertising agencies in Pune, steps in. We are auto-rickshaw advertising experts with extensive contacts, execution expertise, and over a decade of experience. Thus, from designing the campaign to strategizing and executing it across the intended regions, we cover it all.