In a bustling city such as Pune, auto rickshaws are more than just a mode of transport. They are moving billboards, zipping through the city’s streets, weaving awareness, reaching people, and building cognizance.
So, whether university, IT park, an industrial zone, or a residential township, auto rickshaws reach everywhere, helping businesses become familiar names.
However, Pune is a competitive environment. Therefore, a straightforward ad may not cut through the noise. Let alone engage. You need creative, eye-popping auto-rickshaw ad designs that captivate the onlooker’s attention. So, here are six such ideas for you.
- A Contextual QR Code Wrap
Those days are long gone when businesses used only the rear of an auto rickshaw to advertise. Today, your ad must be prominent and creative enough to grab attention. Full body wraps have emerged as a popular option. However, only shrouding the rickshaw’s exterior won’t help. You need something that drives action. This is where the unmissable, contextual QR code wrap comes into play.
Accordingly, you can create a vibrant wrap with a minimalistic background, comprising a gigantic, stylized QR wrap placed strategically at eye level. Further, you can also have it surrounded by a compelling, one-liner value proposition.
This idea has significant potential to work. Why? One of the reasons is Pune’s heavy traffic, which keeps vehicles stalled for several minutes. A rickshaw with such a contextual QR code wrap ad will be directly visible to a driver or a biker. If intriguing enough, they may scan the ad and directly connect with your offer.
- Bold Local Icons
Localization helps you create more resonance than offering something generic. Therefore, while advertising our business, you can use a popular local icon that instantly establishes you as a native brand. For example, you must have seen some businesses using popular, local landmarks, such as the local food like the Vada Pav, etc., to create local relevance and strengthen the native connection.
So, an FMCG brand can show Misal Pav, or Vada Pav, adding some engaging tagline to support the image – something that resonates with the emotions of Punekars.
However, ensure you stylize your illustrations so that they read clearly even in small sizes. Besides, use warm, saturated tones so that the icon is easily recognizable against the street background.
- Interactive QR and Micro Game
Gamification isn’t new. It has been around for a while now. The idea of winning something connects well with the audience, encouraging active participation.
So now, you can create a large QR ad with a small, fun prompt. For instance, it could be scanning the QR code and winning free half-liter milk for the next seven days anywhere in Kothrud, or identifying some street in Pune and winning cashback.
Scanning the code doesn’t demand any effort. It is pretty easy and quick for the tech-savvy Punekar. Therefore, such ads are likely to engage well. Of course, your prompt must be intriguing enough, and you must provide real value to live up to your appeal.
- Day/Night Reactive Design
An ad that glows in the day may not necessarily shine in the night. For that, you must have a reactive design that adjusts according to the time of day. Accordingly, you can use reflective inks, glow-in-the-dark elements, or contrasting day/night visuals that align their vibrance depending on the time of day.
For example, a restaurant or cloud kitchen can have a dual-view ad. So, the ad can talk about office lunch and advertise a 15-minute delivery. On the other hand, in the night, the ad talks about late-night cravings and delivery in just 15 minutes.
Of course, the ad will involve considerable expenses for special inks, and also some effort to test readability under headlights and during the day. Besides, you must keep essential information in reflective or visual areas.
Partnering with an advertising agency in Pune that specializes in auto-rickshaw advertising can help you optimize creativity, execution, and budget of your ad.
- Geo-Fencing Route Branding
Today, it isn’t just about personalization. The world demands hyper-personalized experiences. Autos can deliver them if you leverage them appropriately.
So, how can you do that? Partner with auto rickshaws that operate between two key locations. Brand them with a very specific ad, particularly for that route, to make it relatable. For example, a real estate company can advertise the launch of a new project in Kothrud in areas such as Deccan, Prabhat Road, Bhandarkar Road, Nal Stop, Erandwane, Patwardhan Baug, and many other similar ones. The ad can also have an engaging tagline that makes the viewer an active part of the ad.
- Packing Replica of the Actual Product
Imagine a rickshaw that replicates your product! Yes. This is another innovative advertisement idea. Wrap the entire auto to mimic a giant version of the product or its packaging. Of course, such rickshaws become more recognizable, creating a better impulse recall value. For instance, a chip brand can transform the rickshaw into a large chip or the product’s packaging to make it instantly stand out from the crowd.
Want to Execute Such Creative Eye-Catching Rickshaw Ad Designs?
Partner with Prajapati Advertising, one of the trusted advertising agencies in Pune. We are a creative advertising agency with innovation and outcomes at the core of everything we do. Our support covers everything from conceptualization to final execution and final improvements. We blend the digital and physical worlds to create seamless advertising experiences and measurable outcomes.
So, would you like to learn and explore our creative auto rickshaw ad campaigns? Then, please call us at +91 99 22 138 138 to discuss your vision with our experts.