Once fondly called the Pensioner’s Paradise, Pune, in recent years, has shed its laid-back image. Today, it has morphed into a bustling IT hub, a hot manufacturing center, and a happening real estate market. The city’s skyline has transformed a lot in recent years. Quintessential homes are now replaced by modern skyscrapers!
However, along with these, the city’s advertising industry has undergone several transformations. From the ink-stained fingers of traditional print media to click-based, data-driven advertising, Pune has had a long journey of evolution. It is a fascinating saga of adaptation, innovation, and ceaseless growth. Now, if you want to explore every aspect of this intriguing journey, this blog serves your curiosity.
- The Early Days of Print
Earlier, particularly through the 50’s to the early 2000’s, Pune’s advertising primarily revolved around magazines, newspapers, and hoardings. In other words, print media ruled the roost. Copywriters were in massive demand. Their creativity drove brand narratives. On the other hand, designers demonstrated their prowess in every print graphic. But there were no digital means to measure success. Therefore, the principal units of quantifying success were reach and recall. The process was fully intuitive.
- Local Brands and SMEs Emerged
Through the 90s and early 2000s, Pune’s industrial belt started expanding. Young, new-age entrepreneurs emerged on Pune’s business landscape. New ideas surfaced.
However, with this, the need for branding also strengthened. Local manufacturers, real estate developers, educational institutes, and retailers, who otherwise thrived on word-of-mouth so far, started investing in professional branding.
Therefore, advertising agencies in Pune became more important than ever.
Nevertheless, these companies had different expectations. They looked forward to not just branding but building narratives.
Accordingly, agencies that only executed print media until then had to become strategic storytellers. From devising compelling strategies to executing them promptly, advertising agencies became end-to-end service providers. Rather, growth catalysts!
- Digital Marketing Entered the Scene
From 2007-08, advertising stepped into yet another transformative era. Digital marketing. This changed the game entirely. Print media started fading away. People started reading news and watching ads on the internet. Therefore, advertising agencies reached yet another stage of evolution. They had to learn the internet, understand how to run email campaigns, and master the art of early social media marketing.
Pune’s agencies were smart and agile enough to keep up with the evolution. While many diversified into digital marketing, some others added a new vertical to their organization.
On the other hand, brands also had to adapt to this newly emerged style of marketing. Those who, until then, relied purely on print media had to change their ways and add a new marketing strategy to cover the digital medium.
But this was just the beginning of a much bigger revolution!
- Social Media Strengthened
Instead, it became the norm. Platforms like Facebook, Instagram, and LinkedIn took over the digital medium. While helping people connect with lost friends, platforms like Facebook became significant virtual business hubs. Instagram became the digital language of youngsters. And it is so even today. LinkedIn captured the professional domain, fostering B2B connections. Again, this called for yet another evolution.
Advertising agencies in Pune that mastered the art of early social media storytelling further upgraded their skills. They started devising impactful strategies for these platforms, ensuring their clients gain the traction to outperform the competition.
Now, these platforms also introduced measurability. Everything the agency did for its client got recorded in the backend. Analytics came in, helping agencies measure their performance in terms of engagement, leads, and conversions. Earlier, it was not possible to measure success. But now, digital trails simplified it and enhanced transparency.
- Startup Boom
The startup revolution gave India a new identity. Earlier, it was confined to IT companies and manufacturing firms. But the startup boom introduced firms from many other business domains in the city. The most noteworthy among them were food delivery apps, solar power startups, EV companies, retail and eCommerce companies, and so on. It was during this period that EdTech also emerged and grew in demand.
Now, these startups had unique expectations and demands from their advertising partners. They demanded more professionalism, accountability, transparency, and end-to-end support. Further, they also expected fast results and scalable strategies.
Advertising agencies had to keep up with their needs as these companies had immense potential to compete with bigger players in the near future.
Thankfully, advertising agencies in Pune did so.
They responded positively to these needs through performance-oriented services, lead generation, app installs, funnel optimization, and retargeting.
Performance marketing emerged as a new dimension in digital marketing. Since this marketing type involved a results-driven digital advertising strategy where brands would pay partners only when clicks, leads, or sales are achieved, it gained momentum within startups and established brands.
The road ahead was challenging, daunting, and demanding. Yet, full of opportunities!
- The Age of Integrated Marketing
New companies wanted everything in a single place. They wanted to outsource everything to the ad agency and focus on their core business.
This introduced integrated marketing. It required agencies to formulate campaigns that integrated branding, digital, performance, content, SEO, and media buying.
Such an approach would ensure consistency across platforms while maximizing results at every touchpoint. Measuring success would also be much easier with this approach.
- Artificial Intelligence Makes a Grand Entry
This is where we are today. AI isn’t merely supporting advertising; it is shaping narratives, transforming brands, and redefining the future of advertising.
Conventional manual copywriting is now being replaced by AI-based content.
The technology is doing a lot of strategic heavy-lifting for ad agencies, helping them devise better, more compelling strategies for their clients.
The integration of interactive elements such as QR codes is another significant milestone.
Augmented Reality (AR), on the other hand, is helping companies reimagine branding and customer service. Advertising agencies in Pune have more to learn, adapt, and deliver than ever. They now have opportunities they never thought of earlier.
Prepared to Reinvent Your Advertising Strategy?
Do so with Prajapati Advertising. Established in 2012, we’ve witnessed several transitions in the world of advertising and adapted to each to ensure competence.
Our expertise covers all the advertising support you need.
We specialize in each area, from traditional print media to digital marketing. Therefore, we serve as your comprehensive branding partners.
Our outcome-driven approach involves understanding your needs and vision to deliver personalized advertising solutions.
We also consider other aspects, such as competition and opportunities, to build a roadmap for advertising success. As a result, we’ve helped many companies transform from local businesses to household brands.
Want to know more about our advertising services in Pune? Call us at +91 99 22 138 138 and connect with our experts.bheo