Today, we live in an age of advertising chaos. Everyone wants to be seen and to sell.
Competition is healthy for a marketplace as it provides options to the consumers. But amidst the chaotic advertising environment, many businesses feel lost.
Now, there are many reasons for it. However, the two most prominent ones include the lack of unique creativity and sheer number of ads floating and revolving around.
To counter numbers, many businesses opt for billboards due to their size and prominence. But onlookers may miss them while focusing on the road.
The next option is digital ads. But digital ads also pop up and disappear in less than a couple of seconds! People can’t even see such ads properly, let alone connect.
So, now the question is, how do you ensure your ad blends creativity and visibility, particularly in a competitive place in Pune?
The answer is through Auto Rickshaw Branding. When leveraged innovatively, a rickshaw can transform into a creative billboard on three wheels.
So, let’s look at seven such intelligent, inventive design ideas.
- Transforming the Auto Rickshaw into a Moving Storyboard
Advertising is no longer about creating just awareness but storytelling. Therefore, the simple, rear advertising doesn’t work anymore. The purpose is to be prominently visible.
Accordingly, you can use each panel as a sequential frame. You can use the rear, the sides and even the mudguards. Together, each can serve collaboratively to create a mini story about the brand. So, as the rickshaw zips through the traffic, it tells a story!
For example, a food delivery brand can create a short story of a hungry office employee checking the time on the first side. The next side can show they order the food on the app. Finally, the on the rear panel, the employee is shown relishing their order happily.
A cinematic approach like the above can keep the viewers engaged for longer. Further, it will increase the ad’s recall value as humans remember stories for longer.
- Bold Color Palettes
Usually, businesses stick to conventional colors such as black, yellow and green. At the most, some use basic white wraps. These colors ensure uniformity. But they are also easy to ignore because people don’t find anything new to see.
This is where innovative branding enters the scene. You can use unpredictable, yet harmonious color palettes that stand out in the traffic.
For example, a toy brand uses pastel gradients instead of loud primary colors. On the other hand, a premium grooming business can select black-on-black with gold accents.
The purpose isn’t to create brightness alone. It is about standing out through contrasting color schemes. It creates a mismatch that doesn’t demand attention but drives it.
- Typography that Creates an Expression
Imagine writing paragraphs on an auto-rickshaw ad. Who will read them? Practically, no one. Because no one has the bandwidth to do that.
This is where typography steps in. Brands that choose it wisely, earn attention. Some examples include using large, legible fonts with minimal text.
However, while using typography, one shouldn’t underestimate the power of words. An impactful tagline that captures the local essence, while conveying the brand’s approach and objectives can deliver core message impactfully.
Remember, the goal is to enhance text readability from a distance and establish an emotional connection. Together, typography, copywriting and font make it happen.
- Illustrations Instead of Stock Image
Using photographic images is conventional. But they often lose clarity on the curved structure of the auto rickshaw. So, what option do you have?
The answer is illustrations. They work much better than photographic images as they adapt beautifully to the rickshaw’s odd shapes and limited space.
Furthermore, using customized illustrations add the ad some persona, while making them more human and approachable.
For example, an ed-tech company can show students riding the auto. On the other hand, a travel brand shows iconic city landmarks in a hand-drawn style to create an impact.
Illustrations are straightforward. Yet, they allow brands to exaggerate creatively, while also producing some humor. Creative, unique visuals obviously remain longer in minds.
- Interactive Design Elements
As stated earlier, advertising is no longer about just awareness. Of course, awareness remains the fundamental objective. However, creative ads go beyond that. They talk to people and invite them to engage with it. Interactive elements prove to be helpful here.
Some examples of interactive elements include QR codes integrated into the design. Callouts that create a discount appeal associated with the rickshaw can also engage.
For instance, a consumer-based product offers a QR code that transports people directly to a discount or offer page. Businesses can also include riddles that encourage people to participate and share their score by scanning the QR code. Winners may win discounts!
- Local Language and Cultural Resonance
Auto rickshaws aren’t just a mode of public transport. They are deeply embedded in the local culture. Therefore, they are perfect for hyperlocal branding.
Businesses can use the local language and cultural nuances to connect with the native audiences. They can capitalize on local humor, phrases and idioms to relate instantly.
For instance, a Pune-based brand can use the city’s iconic landmarks, or local food items. Similarly, a Mumbai-based business can also use suburban trains to connect locally.
The idea is to create local, cultural resonance that engages profoundly. No matter how great an idea or business concept, the business must connect with the local audiences. It can translate into productive opportunities in the long run.
- Creative Use of the Back Panel
Using the back panel is traditional. Now, the question is how creatively do you use it. The rear panel is the first thing people, including pedestrians and commuters, look at. Therefore, the back panel must be innovative, while not being flashy or distractive.
For example, a logistics company can compete with the traffic and promote its pace that helps deliver goods in time. It can create a humorous effect, connecting instantly.
However, creating a distinct back panel ad isn’t as straightforward. You should be able to make prudent use of the limited space. Therefore, the ad must be a blend of relevant images, a compelling tagline and something that relates with the generic state of mind of the commuters, possibly looking at the end.
Working it out with an advertising agency in Pune can help you create that impact.
So, Partner with Prajapati Advertising!
Prajapati Advertising is a trusted ad agency in Pune with over ten years of experience, shaping narratives, opportunities and growth through advertising for businesses. To date, we’ve helped several businesses become successful local brands. Our experts discuss your needs with your team, understand your vision and craft expressive auto-rickshaw ads. Want to know more about our Auto Rickshaw Branding support? Please call us at +91 99 22 138 138 and connect with our experts to create your advertising roadmap and craft compelling narratives for your business to brand journey.