Operating a small business in Pune is no easy task, particularly amid intense competition. Startups and small companies face numerous operational and commercial challenges.
While confronting fierce competition from the bigger players, they struggle to be seen in the market. Advertising is surely a way to do it. But pre-booked prime slots and budget constraints restrict small businesses from advertising on a large scale. As a result, they usually remain confined to tiny, subdued nooks and corners.
So, how do small businesses break free from the shackles of these challenges? The answer is rickshaw branding. From local to brand streets, here’s how the medium helps.
- Turning Daily Traffic into a Marketing Asset
Pune is known for its notorious traffic. Hours of traffic jams, honking horns, and delays are a common sight almost everywhere during peak hours. Of course, everyone detests traffic. But what if you can convert that very crowd into a marketing asset? Yes. You read it right and can make it possible with auto rickshaws! How?
Autos are everywhere. From busy arterial roads and bypass highways to secluded colony lanes, you will find auto rickshaws across each avenue.
Branding your business on an auto rickshaw lets you place your message everywhere. The slow-moving traffic in your city can serve as a marketing medium, allowing pedestrians and commuters to see your ad for a longer time.
So, whether a biker or a car driver, everyone sees your ad. Besides, prolonged waiting times give onlookers more time to see and consume your ad. These create a recall effect that can add to your business’s marketing advantage.
- Hyperlocal Reach That Digital Ads Can’t Match
Digital ads have emerged as game-changers in recent times. The reason? Everyone uses the internet and spends hours browsing websites or seeking information. However, digital ads usually have broad targeting. Therefore, while a few may be interested in the ad, most others won’t! Besides, digital ads pop up and disappear immediately. So, the ad may be gone much before a user even sees it. Let alone understand and engage.
However, this is where auto-rickshaw branding shines. It delivers street-level precision that digital ads cannot match. So, whether your prospects are at a café, coaching center, or a clinic, your ad appears exactly where they live, work, and shop.
You can further segment your branding by speaking the prospect’s language. For instance, if you’ve booked auto rickshaws in the Koregaon Park vicinity, you can show ads in a language or style that resonates with them. On the other hand, if your rickshaws operate in the more conservative areas of old Pune, you can create ads that connect with residents. This creates a personalized, hyperlocal reach that digital ads can’t match!
- Cost-Effective Advertising for Small Budgets
Small businesses are usually bootstrapped. They have a limited budget for everything. Therefore, juggling multiple tasks can seem like walking on a thin rope. In a situation like this, advertising may seem like a luxury. Billboard advertising looks like a tall tale! As a result, most startups and small businesses rely on word of mouth.
But that’s where auto-rickshaw advertising steps in. It isn’t exactly an alternative to hoarding advertising, as billboards have their unique significance. But auto-rickshaw branding is a cheaper advertising medium for small budgets. Unlike billboards, it is mobile. Therefore, it offers a high-frequency, mobile alternative at a fraction of the cost. Remarkably, it is a moving billboard that reaches millions across multiple localities.
- High Recall Through Repeated Exposure
Visibility is the basic goal of every advertising campaign. However, amidst competition, you cannot flash your ad once and expect it to deliver outcomes. Customers trust what they see often. Therefore, when people see the same branded rickshaw daily while commuting, they remember it. That memory translates into a recall value.
So, when one thinks of a particular service, they may remember you because they’ve seen you in many places. It helps you avoid aggressive, pushy selling that irritates people these days and drives even those genuinely interested away!
- Mobility Creates Wider Brand Coverage
Those days when prospects approached brands are long gone. Back then, brands controlled the market. Today, consumers govern it. In a situation like this, you cannot expect people to reach out to you. That’s your job!
Auto-rickshaw advertising helps you do that intelligently. Unlike fixed outdoor ads, auto rickshaws move across different neighborhoods. It refers to mobility that allows you to broaden your visibility beyond a single location. Now, if you consider each location a micro-market, you cover many of them when you advertise your business through autos.
- Perfect for Regional and Vernacular Messaging
Small businesses must think local first and then graduate to the next level. Auto-rickshaw branding helps them adhere to this ideology effectively. How?
As stated earlier, you can book auto rickshaws operating in specific areas. For example, if you are a food delivery business, you can create ads in the local language to cater to specific areas. An example of this can be a pure Marathi ad in localities such as Kothrud, Deccan, Dahanukar Colony, and Sahakar Nagar. You can further localize the ad to match the demographic of each vicinity to create higher resonance.
Further, as a premium boutique looking to serve high-end clients in areas such as Viman Nagar, Kalyani Nagar, Sopan Baug, Baner, Wakad, Hinjawadi, etc., you can create ads in Hinglish or English that click with the local audiences.
The content you create can include regional slogans, familiar imagery, and culturally relevant messages. Auto rickshaw branding helps you do that while ensuring you reach the locality and are seen by the people you want to connect with you.
- Seamless Integration with Digital Campaigns
Auto-rickshaw advertising has evolved significantly over the years. Those days when they displayed simple ads on their rears are history. Today, auto-rickshaw advertisements have become more interactive. Thanks to the various digital elements that you can add.
Now, what digital elements are we talking about? For example, you can add QR codes, social media handles, and WhatsApp contact numbers into rickshaw designs. Accordingly, you can bridge offline visibility with online engagement and make prospect conversations more productive and meaningful.
- Scalability, Flexibility, and Measurability
For a cash-strapped small business, advertising at once, on a large scale, can drain vital operational capital. But auto-rickshaw advertising ticks this box. It allows you to start small by branding on a few rickshaws. You can test the outcomes. Make adjustments and scale up with time and outcomes. Besides, integrating digital aspects makes your auto ad campaigns measurable. Therefore, you can measure outcomes in terms of inquiries or footfall across each location.
Ready to Cut the Noise and Create an Impact with Auto-Rickshaw Advertising?
Choose Prajapati Advertising. We are one of the most trusted auto-rickshaw advertising agencies in Pune with over a decade of experience, serving several reputable brands.
Our support encompasses everything from initial conceptualization to continuous optimization. We help you advertise your brand across multiple areas in Pune to help you gain a strategic advantage.
So, why wait? Give your small business the visibility it needs and your unique idea the traction it deserves with auto advertising. We are here to help.
Call us at +91 99 22 138 138 to connect with our experts.