Pune, one of India’s fastest-growing cosmopolis, is a vibrant blend of diverse cultures and people. Home to many startups and thousands of small and medium-sized businesses (SMBs), it is an aspirational city that endeavors to grow every second.
That feels great, right? But it also makes Pune one of the most competitive cities in India. Thriving in Pune is not simple. You must experiment and innovate to be seen and heard. Advertising plays a crucial role. But your choice of medium also matters.
This is where auto-rickshaw advertising steps in. Although not a new form, ad agencies in Pune and brands, together, have reimagined auto-rickshaw advertising in recent years. It gives both the freedom of creativity and drives better outcomes.
However, what has really helped auto-rickshaw advertising in Pune rise? If you are a startup or an SMB looking to advertise your offerings, this blog is a must-read. It indicates the rise of auto advertising, while highlighting its benefits.
- Creating Hyperlocal Reach – Reaching Customers Where They Truly Are
Pune is a city with diverse audiences. From young students to working professionals, the city has them all. Besides, each locality in Pune is unique in its own respect.
Take the thought process and approach, for example. They are the difference between a traditional Punekar and a modern Puneite.
Reaching such a range of audiences demands specific, targeted strategies. Conventional, static billboards often don’t prove to be as effective in this domain.
However, auto-rickshaw advertising ticks this box. Rickshaws navigate every nook and corner of the city, whether it is the bustling, narrow lanes of Kasba Peth or the wide roads of Hinjawadi. Besides, you can strategize your ads based on the areas your rickshaws will cover. Thus, audiences in Koregaon Park can have ads different from those shown to commuters, pedestrians, and residents in Kothrud.
Accordingly, auto rickshaw advertising creates extensive local visibility, high commuter engagement, and an unmissable presence in high footfall. Thus, rickshaws work as moving billboards, reaching people where they are and in a way they like.
- Affordable Advertising
Every advertising medium is distinct and has its unique advantages. Nevertheless, the budget they require also matters! Startups and SMBs usually have a tight advertising budget as they have several other requirements to spend their capital on.
The idea of advertising your business on a 20ft X 30ft hoarding seems exciting. But the question is, whether it is really aligned with your financial realities? It may not necessarily be. Many old advertising forms, such as hoardings, involve approvals that add to time and costs. They also have a limited geographical visibility and reach.
However, auto rickshaws prove to be an affordable advertising alternative. They involve low entry costs, targeted local distribution, and optimal exposure across diverse neighborhoods. Thus, for bootstrapped startups or small businesses tight on the budget, auto rickshaws prove to be game-changing mobile advertising mediums.
- Authentic Engagement
Today’s consumer is overwhelmed with digital ads. They see hundreds of ad pop-ups appear and disappear on their screen every minute. Imagine how challenging it can be to be seen amidst the digital clutter and clamor! Let alone engage.
Auto rickshaws, however, help you overcome this challenge. They are a physical, vibrant form of advertising that displays your brand in front of the onlooker’s eyes.
So, whether the rickshaw is waiting at a signal or stuck in heavy traffic, the ad remains visible to the commuter for a longer time than a digital ad that appears and disappears in less than a moment! This has several benefits. First, people notice the ads. Second, they get more time to consume the content. Third, they have the bandwidth to interact and engage with the ad. Fourth, the ad builds brand familiarity.
Such offline presence helps eliminate digital fatigue and lets you interact with your audiences in the real world – precisely a place where people live, work, and socialize.
- Measurable Impact
Auto rickshaw advertising can blend the digital and physical worlds, helping you measure your advertising impact and outcomes. But how is that possible?
You can do so in many ways. For instance, you can optimize your routes and leverage smart analytics to track the zones delivering traction and measure audience frequency. Additionally, you can add QR codes to your ads to quantify the number of visitors or leads you receive through the code. So, unlike earlier, when visibility and results were based more on guesswork, today, it is based on data.
- Authenticity and Approachability
Auto rickshaws are inherently democratic. Everyone across the city uses them. Therefore, the medium doesn’t appear alien or new to anyone. Nor does it look overly corporate or distant. Instead, it readily connects with the common Punekar. They feel an ad more than the one they see in glossy magazines.
In other words, the medium integrates a business into the daily fabric of the city’s life. Hence, auto rickshaw advertising is even more advantageous for B2C brands that look to connect directly with consumers.
- A Boost for Local Economies
A thriving economy is one that supports each element, providing earning opportunities and livelihood for everyone. Auto rickshaw advertising is aligned with this thought. It goes beyond the conventional income that it provides to the drivers. Auto rickshaw advertising agencies can come up with various fleet programs that provide additional income to drivers, encourage long-term collaborations, and support community livelihoods. It refers to inclusive growth, which, while fostering progress, can also amplify your image as a brand aligned with socio-economic development. So, advertising, outreach, growth, and brand identity, auto rickshaws cover everything you need to become a popular brand.
Prepared to Leverage Fleet-Based Auto-Rickshaw Advertising in Pune?
Prajapati Advertising is here to help! Our comprehensive support includes everything from initial conceptualization and strategy to prompt execution and continuous optimization. So, call us at +91 99 22 138 138 and learn more about our advertising expertise and explore our portfolio.