While famous for its vibrant culture, bustling IT sector, and educational institutions, Pune is notorious for its heavy traffic! The city’s roads aren’t just crowded during the peak hours. Many of them remain so at any hour of the day, even at 1-2 AM!
Now, as a business looking to advertise your offerings, how does this matter to you? Remember, Pune’s busy roads can be an opportunity for you, helping you be more visible for a longer time. How? The answer is auto-rickshaw advertising.
Conventional and operational for decades, lately, auto-rickshaw advertising has emerged as a game-changer for many B2B and B2C brands across various domains. It is working wonders, helping businesses become popular brands. Let’s see in what ways.
6 Ways Auto-Rickshaw Ads Benefit Businesses in Pune’s Crowded Zones
From increasing daily visibility to creative flexibility, these six advantages make it evident why you must leverage auto-rickshaw advertising in Pune.
- Massive Daily Visibility Across Diverse Regions and Audiences
A perpetual challenge, otherwise, Pune’s heavy traffic is a blessing for businesses looking for mass outdoor advertising. Autos moving through Kothrud, Deccan, Swargate, Wakad, Viman Nagar, etc., offer continuous exposure to pedestrians, riders, and drivers as well.
Hence, your ad is seen by lakhs of people every day and throughout the day. The high visibility helps create impressions that enhance your brand’s recall value.
Besides, since rickshaws move through diverse vicinities, your ad becomes visible to various audience types, creating more awareness, capturing more attention, and potentially driving opportunities your way.
- Dynamic Reach
Auto-rickshaws serve as mobile billboards that zip through almost every part of the city, making your business visible to everyone. Therefore, from residential zones to industrial areas and from educational institutions to IT parks, your ad is seen by different types of audiences. Many of them who are actively searching for your services may connect with you.
Besides, autos travel through these parts at different times, including morning, afternoon, evening, and late evening (even late night). Therefore, your ad remains visible throughout the day. The impression your ad creates builds a subconscious memory.
Therefore, for example, if you are a boutique advertising your seasonal sale on a rickshaw that moves frequently across residential areas, your ad will be seen by housewives or even working ladies. Your ad is likely to get registered in their minds, and they may potentially engage with you to explore your offer or offerings.
- Cost-Effective Advertising
Auto rickshaw ads are significantly cheaper than the other traditional counterparts, such as high-end billboards or transit advertising like bus shelters and metro stations.
Therefore, they are an excellent alternative for small and medium-sized businesses with a limited advertising budget. Auto rickshaw ads help such businesses create a broader outreach at a cost that’s relatively low.
However, it isn’t just the investment that matters but also the returns. Auto ads are also known for the excellent returns that they offer. How?
First, they have a considerably low production and installation cost. Second, they provide more exposure for every rupee you spend. Third, the ad duration is more flexible.
You can display your ad on thousands and lakhs of rickshaws at a fraction of the cost of other OOH formats. No wonder you will see most local FMCG brands, educational institutions, and various other consumer-based businesses, such as jewelers, clothing stores, etc., advertise on auto rickshaws.
- Captive Attention During Jams
Traffic jams have become a part of every Punekar’s routine. Besides, they’ve spared no street in the city! Noticing a yellow patch, if not red, on the GPS route is pretty common in Pune. Of course, as a business, you cannot control the city’s traffic levels. But you can make it work to your advantage. When stuck in traffic jams, people naturally shift their attention to the surroundings. An auto rickshaw displaying your ad vibrantly can be one of them, particularly if it is nearby and within the onlooker’s eye span.
Now, this may not be active advertising. Yet, it isn’t forced but natural. People see your ad naturally. What’s also intriguing is that the ad will remain visible for a longer time. So, unlike digital ads that pop up and disappear, the onlooker will get more time to consume your content and create a memory of it.
- Hyperlocal Targeting
Now, if you have a very specific offering, you cannot just choose any random auto rickshaw and put up your ad on it. Advertising is strategic these days. People demand personalized insights and experiences. Therefore, there’s no point for a newly launched restaurant in Koregaon Park to advertise itself on auto rickshaws that operate across the industrial areas of Chakan. Your ad must be relevant to the people who see it.
This is where the strategic choice of auto rickshaws comes into play. For example, if you are a premium fitness club in Magarpatta, you can choose to advertise across Magarpatta itself, the IT parks of Kharadi, and Amanora. This is called hyperlocal precision. It is a strategy that makes you more relevant and potentially more engaging.
Nevertheless, identifying such rickshaws can be challenging, particularly when you do it in isolation or on your own. Therefore, you can partner with an auto-rickshaw advertising agency in Pune. The agency’s experts can help you accurately identify the right advertising candidates, strategic areas, and also provide creative content assistance.
- Flexible Creative Formats
Auto rickshaw advertising isn’t what it was a decade or two ago. It has undergone several refreshing changes in recent years. Therefore, today’s auto ads are more vibrant and, therefore, more visible even from a distance. Some examples of this creative flexibility include back panel ads, side panel ads, hood branding, full wrap advertising, in-auto handouts, and QR codes. The last element, particularly since it integrates the digital medium, makes auto ads not just more visible but interactive and thus engaging.
Need an Auto Ad Agency in Pune that Drives the Strategic Advantage for You?
Then, partner with Prajapati Advertising. We are one of Pune’s trusted ad agencies with over a decade of experience, helping businesses harness the power of auto ads.
We are comprehensive advertising partners who provide end-to-end assistance that includes everything from initial consulting to ongoing optimization.
Our strategic, data-driven approach helps you maximize your advertising returns in the form of outreach, engagement, and impressions.
So, why wait? Call us at +91 99 22 138 138 and connect with our specialists who will help you navigate our services and expertise.