Ever seen a vehicle displaying a vibrant ad that instantly catches your attention? Well, we’ve all seen it at some point, while cutting through the noisy traffic or sipping tea on the roadside. Precisely, that’s auto branding up and running!
As vehicles continue to grow and as people spend more time on roads than in their homes, auto branding has emerged as a robust advertising strategy, transforming cars, trucks, and vans into useful and powerful advertising mediums.
So, whether you are a retail startup looking to establish a foothold on a city’s soil or an MNC looking to create traction for your breakthrough product, auto branding is an option you just cannot ignore! Let’s see why.
- Citywide Brand Awareness
Auto branding enables you to use different vehicle types for advertising. For instance, you can use auto-rickshaws, cars, vans, and trucks that run on different types of roads across the city. For instance, while trucks cover the highways and arterial roads, cars, vans, and trucks can cover the interiors of a city as well. Thus, from the fast-paced highways to the internal roads of a city, auto branding helps you create citywide awareness.
Besides, imagine the number of people who would see your ad!
- 24/7 Advertising
In cities like Pune or Mumbai that hardly sleep, auto branding can work as a 24/7 advertising strategy, helping you stay visible at all times. So, the ad will be visible and create an impression even when the van or auto rickshaw is parked somewhere.
- Local and Hyperlocal Targeting
Advertising is about targeting the right people and creating a measurable impact. In today’s age, where personalization matters, generic advertisements don’t work. You must determine your target audience and localize your advertising strategy with the right medium to ensure it reaches the right people.
An auto brand helps you do that. By partnering with an experienced advertising agency, you can devise local and hyperlocal strategies, structure your advertising strategy, and implement them in various places across the city.
Thus, for instance, if you hire 100 vans for advertising, you can assign a specific number of vans for each area. Let’s say you use some for Wakad, a few others for Kothrud, and so on. Each one will have an advertisement tailored to the audience’s specific needs.
This refers to local and even hyperlocal targeting that helps you create a more profound impact than billboard or other forms of advertising.
- Mobile Advertising Advantage
Auto branding makes a vehicle a moving billboard, advertising your brand throughout the city, taking it to different territories, and making it visible to broader audiences.
Conventional ads stick to a particular location, waiting for people to come and see them. However, auto branding doesn’t wait for people. Instead, it approaches them where they are and advertises a brand in a very personalized manner. So, it isn’t just the roads but also parking lots, malls, etc., where you can advertise your business with auto branding.
- Enhanced Recall Memory
Today, when businesses think of advertising, they usually consider the digital medium. Of course, the virtual medium has its unique advantages. However, it is a fast-paced space where ads appear and disappear within seconds – and in most cases, much before the user sees them! This may create confusion as something that creates intrigue vanishes before the user’s brain can process it.
However, that’s not the case with auto branding that allows users at least a few seconds to process an ad, consume its content, and connect with it. Besides, branded vehicles are seen everywhere (particularly in the target territory), thus creating a lasting impression and enhancing the onlooker’s memory.
- All-Weather Advertising Solution
Whether it is pouring, chilling, or sweltering hot, you can harness the power of auto branding across every season. How? Thanks to advancements in modern technology! You can cover the vehicles with wraps, paint, or decals that feature your business’s branding elements. It is a technique as well as a strategy that helps you use the vehicle without letting the weather dampen your advertising endeavors.
- No Pop-Ups!
At some point in time, we’ve all felt frustrated with ads that pop up from nowhere and disrupt the experience. And what’s worse, some of them don’t just pop up in the corner of a screen but engulf the entire space, leaving no option but to close them manually!
This is where auto branding stands out. Unlike pop-up ads that force attention, auto branding engages with potential customers passively. A well-designed, soothing but attractive enough branding wrap drives attention without being demanding or flashy.
Prepared to Embrace Auto Branding?
Choose Prajapati Advertising – one of the leading auto branding advertising agencies in Pune with over a decade of experience serving diverse clientele across Pune and other cities. As a comprehensive advertising partner, we help brands leverage various vehicle types and multi-location advertising to create optimal impact. Besides, our creative support contributes to the strategic impact brands desire to create. Want to know more or discuss your needs with us? Call us at +91 99 22 138 138.