Auto-rickshaws are often underestimated, but are the lifeline of every city, particularly that of India’s public transport.
However, apart from transport, Auto Rickshaw Branding have a rich history in the advertising sector as well. But lately, they’ve been more important than in the past.
The medium has undergone a significant transformation in recent years, becoming an important, mainstream form of outdoor advertising.
Nevertheless, how has the medium evolved over the years to become a convergence of mobility and vibrance?
Let’s find it out in this blog that focuses on the evolutionary aspect of auto branding in urban areas.
From Hand-Painted to Digital Banners!
For years, autos flaunted those typical hand-painted banners on their rear exteriors. They were simple, modest, significantly uniform, and painted in government-mandated colors.
However, as time and technology evolved, so did people’s expectations and made hand-painted banners history. They have morphed into digital billboards that suit the visual needs and expectations of the contemporary buyer. Hence, they are more radiant, and catchier.
From Prime Locations (Only) to Narrow Streets
Before autos were leveraged, billboards ruled the roost. However, later brands realized that advertising merely in prime locations won’t help. They must go to people rather than wait for people to see them. In other words, they must approach people to be seen.
One of the first to realize this was the FMCG sector which started using autos as moving billboards, given they could zip through narrow lanes and help them reach every household.
The medium further gained momentum as the need for hyperlocal marketing grew.
Brands started looking for a way to get closer to their communities and be seen every day and every moment, while someone is driving, walking, or even talking to neighbors across the balcony. Autos fit the bill perfectly, emerging as an impactful alternative for hyperlocal outdoor advertising. And this is something brands continue to follow even today!
Advertising Across Miles
Autos travel 100-120 kilometers a day and through various parts of the city. Besides, it isn’t one but many of them doing it. Brands realized an opportunity in this and took it up as a way to create a mass impact. They sensed an advantage of traversing places precisely targeting audiences throughout the day and creating a solid brand recall value.
And all of this, at a fraction of the cost of billboards!
Beyond the Basic Stickers!
Why just the rear of the auto-rickshaw? Is it written somewhere in the advertising bible? Perhaps, someone must have asked themselves and come up with something that took the auto rickshaw advertising world by storm. But what was that?
It was going beyond the basic stickers and using the auto’s entire body as a branding base – precisely full body wraps! Technology too supported this. The advent of better printing technologies and materials helped businesses unlock the world of creative possibilities.
Some other innovations included hood branding, seat-back advertising, and even interior branding, making the advertisement more interactive and engaging.
Digital Integrations!
Another significant aspect of auto rickshaw advertising you cannot ignore, especially while discussing its evolution is digital integration.
Today, brands can integrate QR codes to enhance interactivity, GPS tracking for more transparency and accountability, and digital screens embedded in the interiors of autos.
The idea is to make the messaging more impactful and align with the expectations and routines of modern passengers, most of which look at things from a digital lens.
A Perennial Strategy
Auto rickshaw advertising isn’t a seasonal strategy but year-round. Whether pouring or sweltering hot, auto rickshaws run ceaselessly, transporting people and advertising brands.
Thus, be it a seasonal offer or any other, businesses can leverage auto rickshaw advertising whenever they want and optimize them with a professional advertising agency.
And that’s exactly where Prajapati Advertising, one of the trusted advertising agencies in Pune with comprehensive expertise, experience, and rich portfolio, helping businesses become brands through auto rickshaw advertising.
We adapt to the latest trends, technologies, and strategies, enabling businesses to create a wide reach and help businesses engage more meaningfully.
Want to know more or connect with us for end-to-end implementation and strategy of Auto Rickshaw Branding in Pune? Call us at +91 99 22 138 138.