Loved a recent tagline but have you ever wondered about the brains that produced it?
In today’s age, users are often bombarded with content. However, some campaigns, taglines, graphics, etc., captivate their attention and linger.
Some of them, particularly those creative curios, think about the people who’ve created that wondrous content. They wonder whether it is a single brain or a bunch of creative geniuses who’ve come up with something as mind-blowing and outstanding!
If you are one among them, then buckle up as we take you on an exhilarating ride, highlighting a day in the life of an advertising agency.
Alert – This isn’t a 9-5 routine with a couple of tea breaks and a lunch session. Instead, this is different and all the more intriguing – creative minds these are, after all!
Catching Up with Ideas and Coffee!
Officially, the day begins at around 9-9:30 AM.
But it might interest you to know that a creative mind never sleeps.
So, an advertising ninja may even think of something stellar at 6 AM or earlier!
The day begins with some freshly brewed lip-smacking coffee.
Many may think of coffee as a creative ritual.
But it isn’t. Instead, it is precisely when ideas amplify and the magic is manufactured!
While creative teams review initial concepts, art directors sketch layouts and copywriters simmer words – everything for that perfect phrase that captured your attention.
Mid-Morning Hustles and Bustle
As the sun moves, the day gets even busier, ramping up everyone’s energy levels. Client calls, in-person meetings, brainstorming sessions, rejections, approvals, creative conflicts, and whatnot – by now, the environment is all charged up!
And why is it all happening? To help clients accomplish their goals, to help them be seen, to help them drive tangible outcomes, and to make them a recognizable brand across the market.
Afternoon Lunch and Laughs
Post-lunch, you may usually see employees yawning with heads down for an afternoon nap.
However, for an advertising agency, lunches usually are a booster, pumping more energy into them – enough to execute campaigns and solve problems for their clients.
The creative tide doesn’t seem to subside and the overall energy levels seem raised! You would see media planners diving into analytics and optimizing ad placements to ensure maximum reach and impact – all of this with love and laughter.
On the other hand, digital marketing specialists would be hyper-busy fine-tuning SEO strategies, managing paid campaigns, and analyzing website traffic – all of this while responding to the continuously buzzing phone and WhatsApp group messages!
Production teams would be seen sipping coffee for that caffeine boost, recording voice-overs, producing and editing videos, and ensuring perfection in every second of footage.
Feedbacks? Yes! How could we forget them? Can we have a bigger logo, make this sound cheekier, it doesn’t sound Gen Z enough, and so on? Handling them with ease, finesse, and patience – only the best in the business can do it.
The Sun Sets but the Energy Doesn’t!
It’s 6:30 PM, and the world is off to its homes.
Streets begin crowding, and the horns begin honking!
However, every creative brain in the advertising agency is still working as if it is mid-day – seeking client approvals, making last-minute implementations, and ensuring everything falls in place while preparing for the next day’s calls, challenges, and opportunities.
Someone orders quick refreshments, over which everyone gathers and discusses the accomplishments, client bouquets and brickbats, frustrations, and so much more that the team has been through, throughout the day.
But does the day end here? It may officially. The lights would turn off, and doors would be closed. However, the brains don’t!
They continue thinking about that catchy tagline or intriguing beginning for the blog, waiting for the next day to implement their ideas!
Final Words!
Advertising agencies are bustling places, exploding with ideas – ideas that truly work and make businesses adorable brands. So, the next time you see an ad, a tagline, or a graphic that truly catches your attention or keeps you hooked, remember there’s a lot that has happened and taken to craft it. And that’s how advertising agencies work – a day in their life is like many lives lived.