Looking to advertise your business locally? So, what options are you thinking of – billboards, wall advertisements, or bus-stop advertisements? While they’ve been traditionally popular, amidst the hyper-competitive world today, you cannot wait for your prospects to see and approach you. Instead, you must go to every nook and corner to take your brand to them.
This is exactly where traditional local advertising finds fresh life and gets transformed.
And who’s that game-changer?
The modest auto-rickshaw you see every day on the streets!
Yes. The changing dynamics of advertising and marketing have made this medium more important and relevant.
The humble-looking three-wheeler auto-rickshaw can work wonders as an advertising medium. It is transforming local advertising to make it more far-reaching and help businesses convey their expression more powerfully.
Let’s see in what ways.
- Hyperlocal Reach
Auto-rickshaws have a reach like no other medium in the city. Whether a sprawling commercial park or the ancient narrow lanes of the city, rickshaws zip through anything, helping passengers reach their destination and brands reach every corner of the town.
As a result, businesses get direct exposure to local audiences and various avenues like schools, residential neighborhoods, colleges, industrial areas, markets, etc.
- Affordable Campaigning
Auto-rickshaw is a relatively affordable form of advertising medium – particularly cheaper than billboards across prime locations. Businesses, especially startups and SMBs or companies with a minimal advertising budget can go for this medium, ensuring reasonable, and high-visibility advertising throughout the city.
- Mobility Visibility
Billboards are static. Once you set them, they don’t move.
However, auto-rickshaws are like moving hoardings for your business, advertising it for over 15-16 hours continuously throughout the day.
While helping maximize brand exposure, mobility visibility creates a strong brand recall value. So, although a particular onlooker may not connect immediately, they are likely to have a memory of your advertisement in their subconscious mind.
- Creative Advertising Opportunities
Auto-rickshaws have been a popular form of advertisement for years. However, the new avatar in which they promote businesses refers to a more creative form of advertising.
For example, you can brand the rickshaw with fully-body wraps that cover the rickshaw’s exteriors. So, instead of using only the rear exterior, businesses can now use the entire exterior part of the rickshaw. Think of it as a brand ambassador wearing your t-shirt, trousers, and cap to promote your business. And this one keeps moving!
But that’s not it. Some companies also leverage the creative quotient by integrating QR codes, amplifying the messaging through quirky taglines, audio tracks inside the rickshaw, interactive campaigns incentivizing participation and engagement, and more.
Therefore, one can confidently say that auto rickshaws offer businesses every opportunity to be creative and convey their content and message in an intriguing manner.
- The Auto-Rickshaw Drivers!
One royally ignored aspect of auto-rickshaw advertising is the auto drivers. Many bring a wealth of untapped talent, ready to pop out when there’s an opportunity.
Businesses can use the marketing talent of these people and ask them to work as brand ambassadors promoting the brand, without being salesy, pushy, or irritating.
Of course, it will require some effort to identify the best talent. However, the human connection can work wonders if leveraged appropriately.
Furthermore, incentivizing the driver’s efforts and referrals can boost their morale, making them work even harder and better.
- Local Brand Credibility
When you see something, you remember it. However, when you see something everywhere, it gets etched in your mind. Auto rickshaws create such an impact, particularly when a large number of them advertise a brand. But while building popularity, multiple auto advertising also helps create familiarity. For local businesses, this means visibility that builds credibility and drives foot traffic and sales, particularly across hypercompetitive markets.
Make Your Business a Familiar Brand Name with Prajapati’s Auto Rickshaw Advertising!
In today’s competitive age, you cannot afford to operate in isolation. People must see you so that they approach you. Once you are out of sight, perhaps, you may be out of mind!
Prajapati’s auto rickshaw advertising services in Pune aim to help you make your business a known brand across the length and breadth of the city. Our extensive coverage, end-to-end implementation, and strategic support help you fully harness the power of auto rickshaw advertising and produce meaningful outcomes from it.
So, why wait and wonder how to advertise your brand?
Call us at +91 99 22 138 138 to connect with our experts and get a step closer to that game-changing auto-advertising campaign!