Auto rickshaws aren’t merely a mode of transport. As an advertising agency in Pune, we see them as the ubiquitous three-wheeled chariots, cutting through the heavy traffic and helping people reach their destination in time…. and what?
Of course, advertise businesses across every nook and corner of the city!
Creatively, auto-rickshaws are like vibrant moving canvases and untapped advertising goldmines, helping brands connect with their audience meaningfully. They let you weave your message through the streets, crafting the beautiful fabric called engagement.
Sounds great, doesn’t it?
However, you need genuinely innovative strategies to make it possible.
In this blog, we will precisely talk about such incredibly effective Auto Rickshaw Branding strategies.
- Geo-Targeted Business Routes
Hyperlocal is the new national. Yes! You read it right. But how does that work?
It involves planning rickshaw brandingx` across neighborhoods that align with your target demographics. For instance, if you want to reach the working class, you can deploy rickshaws with your ads, comprising content that resonates with professionals. Similarly, if your target audience is students, you have auto-rickshaws circling schools and colleges.
Such a hyperlocal strategy helps you make your autos a mobile billboard that reaches your audiences where they are instead of staying stationary at a prime location.
- Interactive QR Code-Based Campaigns
Static advertisements are history. Today, people demand interactive ads that enable them to connect immediately. And that’s possible with QR codes.
So, how does this work? For instance, someone sees an ad featuring a 2BHK in Kothrud. Instead of calling the number that involves effort, scanning the QR code and visiting the landing page or social media account of the company is more effortless for the onlooker.
However, instead of providing a plain QR code, you can make it a little playful.
For instance, you can encourage the prospect to scan the QR code by providing them with some interesting value, let’s say a surprise, after scanning the code. Besides, the good thing about this strategy is that you can track it. It enables you to count the number of people who scanned the QR code and how many progressed through the pipeline.
- Interiors that Talk
You must have something for the passengers as well. How about amplifying the interiors and making them more conversational and engaging?
Yes. Plain interiors are a space wasted. So, you must think beyond simple seat-back ads.
So, how can you go about this? You can add QR code quests linking the user who scans it to exclusive deals, engaging video content or surveys. Alternatively, you can add some interesting facts about your brand or industry, without getting too technical.
However, ensure you don’t burden the user with tasks while they are inside. Stick to a couple of options but ensure they are powerful enough to engage.
- Interactive Audios
Imagine a non-intrusive and subtle audio message playing inside the rickshaw after every few minutes. It could be an intriguing jingle, a voice-over highlighting the key benefits of your offerings, or a snippet from a customer testimonial.
While not every passenger will listen to the audio carefully, it can captivate the attention of some and create a memory in the subconscious minds of many.
However, you must ensure your audio isn’t deafening, salesy, and annoying. Besides, you must set a strategic time to repeat the message to avoid playing it too frequently.
- Make Drivers Your Ambassadors
Don’t let the talent of your auto-rickshaw drivers go to waste or remain underutilized, particularly if they have those marketing qualities in them.
You can empower them with information about your offerings so that they become your ambassadors, promoting them without being salesy, pushy, or deliberate.
Perhaps, not every driver is a marketing maverick. Even if one isn’t, you can leverage them as your frontline by providing branded uniforms, caps, accessories, water bottles, etc.
Again, these are targeted efforts to enhance your business’s recall value.
Additionally, you can incentivize the driver’s efforts to promote your brand by providing them rewards on the referrals they provide and those that particularly materialize.
- Time-Based Campaigns
Relevance matters! Time-driven campaigns help you maintain that.
How? You can create day-parted campaigns, which means one message for the morning passengers, another for those in the afternoon, and then one for the evening ones.
For example, if you are a food delivery app, you can advertise breakfast options in the morning, lunch offers in the afternoon, and dining discounts in the evening.
Using LED boards or magnetic overlays can help you swap your messaging as the time of the day changes, ensuring freshness and relevance throughout.
Unleash the True Potential of Auto-Rickshaw Advertising!
And the best place to do that is Prajapati Advertising. We are an advertising agency in Pune, specialized in auto rickshaw advertising. Our end-to-end assistance and prompt execution helps you harness the true potential and power of auto-rickshaw advertising to engage with your audiences more meaningfully. Call us at +91 99 22 138 138 to explore more about auto-rickshaw advertising services.