While advertising, businesses typically focus on conventional advertising techniques, such as outdoor advertising, banners, billboards, and posters.
While each of these has its distinct advantages and a proven track record that spans decades, businesses often overlook a significant form of advertising – auto branding!
Auto branding has emerged as a powerful alternative to various traditional advertising media. It involves brand-wrapping a particular vehicle, let’s say a car, van, or truck, and advertising it extensively across the city. Unlike static outdoor ads that only capture the attention of those passing by, auto branding reaches people and makes you more visible.
So, imagine reaching your audiences where they are instead of waiting for them to come and approach you! Interesting, isn’t it? But how do you optimize auto branding over outdoor ads and optimize its impact? Here are four powerful tips.
- Create Bold and Unforgettable Designs
A bold, eye-catching, and memorable design is integral to every auto branding campaign.
Accordingly, consider the color scheme. Choose bright, contrasting colors that help your brand stand out, particularly across urban environments.
Make your vehicle noticeable from a distance.
Incorporate the unique elements of your business in your brand wrap.
For instance, if you are an Idli Sambar eatery, show a giant Idli Sambar graphic to showcase your offering and catch your customers ‘ attention.
Nevertheless, avoid long messages. The average onlooker will see your ad only for a few seconds. Hence, ensure the message is impactful, yet straightforward and short enough for everyone on the street to see and comprehend it easily.
- Plan Your Routes Strategically
Auto branding enables you to be anywhere your target audience is. For example, you can reach a university if your target audience is young college-going students, or position your vehicle in front of a corporate park if your audience is corporate employees.
Nevertheless, ensure you plan your routes and stops strategically. Parking your vehicle in crowded areas like popular cafes, shopping malls, IT parks, conference venues, etc., will help you increase your brand visibility.
Furthermore, factor in geofencing as well. If you’ve discovered that your audiences frequent certain locations, plan your vehicle’s routes accordingly.
Such a strategic approach will help you be in the right place and at the right time.
- Integrate Digital Technology
Auto branding doesn’t stop at physical media. Rather, you shouldn’t confine it to physical existence. Instead, you must consider integrating digital technology by incorporating digital interactive elements like QR codes, AR, or even LED displays on your vehicle.
For instance, you can incorporate a simple QR code that transports users directly to a fun video, your website, or social media page to encourage them to explore more.
So, imagine an individual stuck in traffic feels intrigued by your brand advertisement and scans your QR code to discover an exciting discount!
- Use Social Media and User-Generated Content
Auto branding can become a two-way conversation. How?
You can encourage people to take photos of your vehicle and share them on social media.
These days, people love to post anything unique or funny they see. Connecting them with social media makes it easier for them to share what they see and click.
For example, you can run a social media contest where users can post pictures of your vehicle with branded hashtags, offering them incentives, cashbacks, discounts, etc., in exchange for engaging with your brand.
While creating buzz around your brand, it helps build social proof.
The advantage? It allows you to leverage user-generated content as free advertising while your vehicle zips through busy neighborhoods, providing exposure to your brand.
Prepared to Implement the Above Tips? Partner with Prajapati Advertising
One of the leading names across Pune’s advertising space, Prajapati Advertising is an advertising partner with a difference. We work as strategic advertising experts, providing end-to-end support, including conceptualization to implementation.
As an advertising agency in Pune, we work with numerous esteemed brands across the city and beyond, helping them leverage auto branding to the fullest.
Our team of experts ensures continuous support, creating awareness about your brand, while you focus on your core responsibilities and business.
Want to explore how we can help you harness the potential of auto branding? Call us at +91 99 22 138 138 and discuss your advertising vision with our specialists.